We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.
Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?
There’s only one question left: are you ready to make healthcare smarter, and actually mean it?
The Principal Creative Lead, leads the visual and conceptual direction of the organisation’s marketing campaigns, brand platforms, and high-impact communications. This role defines and shapes the visual big ideas that underpin campaigns and brand storytelling, ensuring distinctive, culturally resonant, and strategically aligned creative output across channels. Operating at enterprise studio scope, the ECD sets the standard for conceptual design, art direction, and visual storytelling. The role combines award-level creative craft with organisational leadership, executive influence, and accountability for delivery performance across the Creative Studio.
WHAT WE'RE LOOKING FOR?
- Bachelor’s degree or diploma in: Graphic Design, Visual Communication, Art Direction, Multimedia Design, Fine Arts, Brand Design Or related creative discipline
- Award-recognised portfolio and industry distinction strongly valued. Equivalent enterprise-level portfolio experience accepted in lieu of formal education.
- Indicative experience: Typically 12–15+ years of experience in advertising, brand, or creative environments, including: Leading visual big-idea development across major campaigns; Defining visual territories and creative platforms at enterprise scale; Senior art direction leadership in agency or high-performance studio settings; Managing and mentoring senior designers and art directors and Accountability for cross-channel visual coherence and delivery
- Demonstrated track record of: Award-winning or culturally resonant work; Multi-channel visual thinking and Elevating creative standards across teams
- Systems and tools: Master-level competency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign); Visual storytelling and presentation tools and Campaign rollout systems across digital, retail, motion, and experiential formats
- Strong working understanding of: Brand systems and visual identity governance; Production processes (print, digital, motion, retail environments) and Creative workflow management tools
- Optional but beneficial: Motion design tools (After Effects, Premiere Pro) and 3D / immersive design tools
- Brand asset management system
WHAT YOU WILL BE DOING?
- Defines and evolves campaign-level visual concepts and creative platforms
- Owns the visual quality and conceptual integrity of studio outputs
- Leads and develops senior and mid-level designers and art directors
- Partners with Marketing, Brand, Product, and Executive stakeholders
- Accountable for visual concept delivery across campaigns
WHO YOU ARE?
- Exceptional big-idea thinking in visual form
- Ensures ideas scale coherently across digital, retail, service, and campaign touchpoints
- Leads creative teams with clarity and confidence
- Aligns creative ambition with studio capacity
Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.
Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.
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