Asst. Manager - Marketing

Job Description

Marketing Manager will be responsible for assisting GM Marketing in strategic planning, execution, and promotion of exhibitions to achieve specific marketing objectives. This role requires a strong understanding of MarTech/Automation, media channels, content marketing, campaign management, DPDP, and budgeting. Drive strategic alliances, high-value visitor acquisition, exhibitor leads with the right CX and CE and innovations. The role is multifaceted, requiring a blend of creative, analytical, and technical skills to drive growth and objectives.

The successful candidates will be required to develop new marketing strategies as well as to maintain/upgrade existing ones and to ensure their smooth operations in addition. Manager – Marketing, will be required to adopt best-in-class technologies and periodically acquire new such skills both via self-study and ad-hoc specific trainings.

Qualifications

• A master's degree (like an MBA with a marketing specialisation) is a must.
• Excellent written and verbal communication skills
• The ability to think creatively, generate fresh ideas and adapt to evolving trends
• and technologies is crucial for success.
• Analysing market trends, customer behaviour, and campaign performance data
• is essential for making informed decisions and optimising strategies.
• Experience with customer data platform and the ability to leverage first-party
• data for audience segmentation and targeting existing and new audiences
• Proficiency in marketing automation tools and campaign orchestration
• Proficiency in marketing analytics platforms

Additional Information

Key responsibilities

• Assist GM in developing and optimising marketing strategies: Analysing market trends,

consumer needs, and competitor activities to devise comprehensive marketing

strategies aligned with exhibition objectives.

• Second SPOC in Leading and managing marketing campaigns: Planning, executing, and

overseeing marketing campaigns across various channels, including digital

(social media, email, SEO, SEM, etc.), and traditional advertising.

• Assist GM in Budget management: Developing and managing the show marketing budget,

allocating effectively to maximise ROI, and tracking campaign expenditure.

• Brand management: Ensuring the consistency of brand messaging, visual

identity, and CE and CX across all marketing channels and collaterals.

• Market research and analysis: Conducting thorough market research to

understand consumer behaviour, preferences, and trends, and utilising data

analytics tools to evaluate campaign effectiveness and optimise future

strategies.

• On-site event management: Leading and overseeing the on-site execution of the

exhibition. Managing high-value visitors, buyers, VIP’s media, association heads,

vendors and internal stakeholders, to ensure a seamless experience for

attendees. troubleshooting and resolving any issues that may arise during the event.

Collaboration: Fostering a collaborative environment and coordinating with other

departments like sales, Project, and operations.

• Reporting and analysis: Tracking key performance indicators (KPIs) and providing

regular reports on campaign performance and insights to the reporting manager.

• Marketing Process: Adhering to system, process and compliance.