Must Have Skills and Experience
• In-home HVAC sales leadership – Proven success managing and developing residential HVAC sales teams in a performance-driven environment.
• Structured sales management approach – Demonstrated ability to implement consistent sales processes, routines, ride-alongs, and accountability systems.
• Team development & coaching – Strong track record of coaching, mentoring, and training sales reps to improve close rates, average ticket, and overall performance. Currently team consists of 11 OSRs.
• Performance management – Experience setting clear KPIs (conversion rates, average sale, revenue per lead), inspecting results, and driving improvement through data.
• Turnaround capability – Ability to step into an underperforming team, quickly assess gaps, and implement disciplined action plans to stabilize and grow performance.
• Cross-functional alignment – Works effectively with service, install, dispatch, and finance to ensure operational execution supports the sales process.
• Accountability & discipline – Holds team members to clear expectations while maintaining a high-performance, professional culture.
Skills and Qualifications
• Sales strategy & forecasting – Ability to set realistic quotas, manage budgets, and forecast revenue in a fluctuating demand environment.
• Pipeline & lead management – Experience optimizing lead flow, improving conversion at each stage, and maximizing ROI on marketing spend.
• Recruiting & retention – Proven ability to hire, onboard, and retain high-performing sales talent.
• CRM proficiency – Experience with platforms such as ServiceTitan, Salesforce, or similar tools to manage performance and reporting.
• Value-based selling expertise – Strong ability to train teams to sell on value, not price, particularly in competitive or price-sensitive markets.
• Local market awareness – Understanding of local competition, pricing dynamics, and marketing channels that influence residential HVAC sales.
• Hands-on player-coach who leads from the front (ride-alongs, call reviews, real-time coaching).
• Brings structure to ambiguity—able to create clarity, consistency, and process where it’s currently lacking.
• High ownership mindset—takes accountability for team results and doesn’t defer blame to market conditions.
• Strong financial acumen—understands how sales performance impacts margin, profitability, and overall branch health.
• Skilled at building culture quickly—can stabilize morale while raising the performance bar.
With market-leading HVAC, Plumbing and Electrical service brands, the 3,000+ team members of Sila Services set the industry’s gold standard for an employee-first culture, great work environments, exceptional career growth opportunities and a collaborative environment of teamwork and results-driven excellence. Backed by Goldman Sachs, Sila Services’ distinctive strategy focuses on exceptional talent development, commercial excellence, technology innovation, and delivering WOW results to every team member and customer. While we are one of the largest companies in our industry, our goal is not to be the biggest, but rather to be the best. The best place for top talent. The best place for customer satisfaction. The best place for a strong, positive, people-focused culture. The best place for continuous growth of the business and our people.
Key team members
Eugene Malinowski
Kyle Johnson
Rachael Walls, CPA
Michael Rafferty
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