Marketing Manager

Job Description

The Marketing Manager will lead and execute the hotel’s marketing strategy in line with SLS Hotels and Ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel’s reputation as a luxury destination.

Key Responsibilities:

• Develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, F&B, spa, events).

• Ensure all communications, campaigns, and materials meet Ennismore luxury brand standards.

• Analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.

• Manage digital marketing, social media, PR, and strategic partnerships to maximize hotel visibility in domestic and international markets.

• Oversee the marketing budget, optimizing investment to achieve the highest ROI.

• Lead and develop the marketing team, ensuring alignment with goals and brand standards.

• Collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.

• Track and report marketing KPIs and campaign ROI to hotel leadership.

Qualifications

• Develop and execute comprehensive marketing strategies across all business segments, including Rooms, Food & Beverage, Spa, and Events.
• Ensure all marketing communications, campaigns, and brand materials align with Ennismore and SLS luxury brand standards.
• Analyze market trends, guest insights, and competitor activity to identify growth opportunities and strengthen market positioning.
• Lead digital marketing initiatives, social media strategy, PR efforts, and strategic partnerships to maximize domestic and international visibility.
• Manage and optimize the marketing budget to ensure strong ROI and business performance.
• Oversee and mentor the marketing team, fostering creativity, collaboration, and high performance.
• Work closely with Sales, Events, and Operations teams to deliver a seamless luxury guest experience across all touchpoints.
• Monitor, analyze, and present marketing KPIs and campaign performance to leadership.

Additional Information

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree preferred).
• Minimum 5 years of marketing experience within luxury hotels, resorts, or lifestyle brands.
• Proven track record in developing and executing successful luxury marketing strategies across digital and traditional platforms.
• Strong understanding of brand management, CRM, digital marketing, social media, and revenue-driven marketing initiatives.
• Experience managing international campaigns and working with global luxury audiences.