Brand Specialist

Job Description

AP Brand and Watch Industry Proficiency

• Ensure you maintain the highest level of brand and product knowledge. This includes possessing an exceptional understanding of AP's brand fundamentals, our rich history and heritage, as well as the specificities of our watch collections, watch references, their main features, prices, and sales pitches
• Continuously enhance your knowledge and skills by staying up to date on industry trends and best practices. This involves actively monitoring and evaluating other industry players to identify areas of competitive advantage

Operational Excellence

• Actively participate in the development and implementation of creative Brand & Media strategies that will make an impact, support the Brand and help increase sales and market shares targets in the region
• Assist in the development of the Brand calendar for the entity and communicate local and global updates regularly
• Support the Brand team in the planning of Brand related events & projects and ensure a successful execution 
• Assist in the development of the Brand budget and liaise regularly with finance on the budget tracking, expenses with suppliers, invoicing, purchase orders and payments
• Work closely with Logistics team on all Brand and Retail related orders and shipments related to events and animations in the boutiques and AP Houses
• Coordinate with relevant stakeholders to manage stock levels related to Brand in the warehouse 
• Support Retail Operations, communicate and report all implementations related to Brand in the boutiques and AP Houses (Windows Animations, Visual Merchandising, etc)
• Support CRM in their respective activations
• Support both CRM and Brand Teams in organizing Clients, Press and PR agency trips
• Support the Brand team with gathering the needed data to consolidate the necessary Brand related reports
• Maintain the archiving system for all executed elements in the Brand calendar and ensure all relevant systems are updated as mandated
• Coordinate with agencies on deliverables for Brand campaigns, events, etc
• Stay up-to-date and ensure full compliance with AP company policies and internal procedures in regard to Brand, security, retail operations, administration and data protection regulations

Ensure that all actions, transactions, and decisions are in line with AP company practices and legal requirements. Work with transparency, integrity and respect for people and company property. Take accountability for all your actions

Qualifications

• Bachelor's degree in Marketing
• Minimum of 3 years of experience in a similar role
• Previous experience in brand building, strategic planning, and brand management, preferably in a luxury retail environment
• Fluency in English (B2 proficiency or above) is mandatory; proficiency in Arabic is highly advantageous
• Exceptional multi-tasking stills
• Great ability to work under pressure
• Great sense of initiative and ability to work independently
• Excellent interpersonal and organizational skills
• Great team management & development
• Strong creative mindset

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.