Boutique Manager

Job Description

Within the boutique, your main mission will be to drive its overall performance by delivering an exceptional and highly personalized customer experience, achieving business objectives and leading a team to excellence, in full alignment with Audemars Piguet’s standards, values and retail vision.

In this context, you will be responsible for:

• Driving the development of the client base while increasing traffic, market share and overall profitability
• Ensuring an exceptional and consistent customer experience across the entire client journey, in line with brand standards
• Acting as a brand ambassador and ensuring a premium and consistent product presentation within the boutique
• Implementing Audemars Piguet’s retail strategy, guidelines, processes and tools in daily operations
• Planning, organizing and actively participating in events to develop client relationships and strengthen brand presence
• Managing sales performance through forecasting, budget contribution and close monitoring of key KPIs
• Monitoring and managing the client database (CRM) to support client development and engagement
• Analyzing local market trends and competitor activity to recommend relevant actions
• Overseeing stock management, including inventory, cash control and follow-up on outstanding payments
• Leading, coaching and developing the team to ensure engagement, performance and achievement of objectives
• Optimizing operational processes and ensuring efficient staff planning to support overall performance
• Building strong relationships with internal stakeholders to ensure alignment with local, regional and global priorities

Qualifications

• Minimum of 10 years of experience in luxury retail or hospitality, including significant leadership responsibilities
• Fluent in Thai and English
• Strong leadership skills with the ability to develop, motivate and elevate team performance
• Strong client-centric mindset with a deep understanding of luxury client expectations
• Proven sales and negotiation skills with a strong results-driven approach
• Strong analytical and business acumen, including experience managing KPIs, forecasting and budget management
• Excellent organizational skills with the ability to manage operations efficiently
• Experience in event management and client development within a luxury environment
• Strong communication skills with the ability to influence and engage stakeholders
• Proficiency with retail tools and CRM systems

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.