Specialist, Performance Marketing (Search/SEM)

Job Description

We are looking for a highly-driven and motivated Specialist, Performance Marketing (Search) to join our regional team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you! The ideal person for this role has a vast understanding of how search engine marketing works in South-East Asia and thrives in a fast-paced and dynamic work environment.

What's On Your Plate

• A go-getter attitude with a knack for business problem solving via performance marketing channels, strategy & initiatives with a key focus on Google Ads & Apple Search Ads

• Be responsible for all regional performance marketing campaigns launching and optimizing high-impact evergreen and integrated campaigns regional Search campaigns across APAC

• Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts 

• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

• Track and maintain Campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

• Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning

• Using Data Analytics, provide analysis to give stakeholders a clear view on the media channel performance and ROI's

Qualifications

• 3-5 years experience of “hands-on” experience with SEM (Web & App) across both Google and Apple, with proven track record of successful channel innovation 

• Experience in managing Google Universal App Campaigns (UAC) & Apple Search Ads a must

• Hand-on understanding of analytics tools (e.g. Google Analytics, Adjust/Appsflyer etc)

• Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance

• Working knowledge of other performance channels (e.g. Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Display) is a big plus

• Proven track record of working at well-funded Internet companies and have experience and optimization campaigns with scale is a plus

• Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV

• Hands-on mentality, an analytical and structured way of working, with strong logical thinking skills

• Understanding of A/B testing, Multi Variant Testing and Incrementality is a plus

• Verbal & written fluency in English, additional APAC languages is a plus

• You are highly proactive, well-organized, and thrive in fast-paced environments