Senior Sales Development Representative (JD generation takes context from my company)

About Adidas

Adidas is a global athletic apparel and footwear company that designs, manufactures, and sells sports equipment, clothing, and accessories. The company focuses on providing performance-driven products for athletes and sports enthusiasts across multiple disciplines, while also maintaining a strong presence in lifestyle and fashion markets. As the official partner for FIFA World Cup 26™ and creator of iconic products like Stan Smith, Samba, and Superstar, Adidas continues to shape the future of sports and culture worldwide.

Position Overview

We are seeking a dynamic and results-driven Senior Sales Development Representative to join our growing sales team. In this role, you will be responsible for identifying and qualifying new business opportunities, building relationships with potential clients, and driving revenue growth. The ideal candidate will have a proven track record in B2B sales, exceptional communication skills, and a passion for the sports and lifestyle industry.

Key Responsibilities

• Identify and research potential business clients and partnership opportunities across retail, wholesale, and institutional channels
• Generate qualified leads through outbound prospecting activities including cold calling, email campaigns, social selling, and networking
• Conduct discovery calls to understand prospect needs and determine fit with Adidas product offerings and solutions
• Qualify inbound leads and schedule meetings for the sales team with decision-makers and key stakeholders
• Develop and execute strategic outreach campaigns targeting specific market segments and verticals
• Maintain accurate records of all sales activities and prospect interactions in CRM system
• Collaborate closely with Account Executives and Sales Managers to develop account strategies and ensure smooth handoff of qualified opportunities
• Meet and exceed monthly and quarterly targets for qualified opportunities, meetings booked, and pipeline contribution
• Stay current on Adidas product lines, industry trends, competitive landscape, and market developments
• Mentor and provide guidance to junior Sales Development Representatives
• Participate in trade shows, industry events, and networking opportunities to generate leads and build brand awareness
• Provide feedback to marketing team on campaign effectiveness and market insights

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field
• 4-6 years of experience in sales development, inside sales, or business development role, preferably in B2B environment
• Proven track record of consistently meeting or exceeding sales quotas and KPIs
• Strong understanding of sales methodologies and lead qualification frameworks (BANT, MEDDIC, etc.)
• Excellent verbal and written communication skills with ability to engage C-level executives
• Proficiency with CRM platforms (Salesforce, HubSpot, or similar) and sales engagement tools
• Strong organizational skills with ability to manage multiple priorities and prospects simultaneously
• Self-motivated with entrepreneurial mindset and ability to work independently
• Demonstrated ability to build rapport quickly and establish credibility with diverse audiences
• Strong research and analytical skills to identify ideal customer profiles and market opportunities

Preferred Qualifications

• Experience in the sports, apparel, retail, or consumer goods industry
• Knowledge of the athletic footwear and apparel market landscape
• Experience with account-based marketing (ABM) strategies
• Familiarity with sales intelligence tools (LinkedIn Sales Navigator, ZoomInfo, etc.)
• Previous experience mentoring or training junior team members
• Multilingual capabilities
• Passion for sports, fitness, and active lifestyle

Key Competencies

• Results-Oriented: Driven to achieve and exceed targets with strong competitive spirit
• Relationship Building: Natural ability to connect with people and build lasting professional relationships
• Resilience: Ability to handle rejection and maintain positive attitude in fast-paced environment
• Adaptability: Flexible approach to changing priorities and market conditions
• Strategic Thinking: Ability to identify patterns, prioritize high-value opportunities, and develop effective outreach strategies
• Collaboration: Team player who works effectively across departments to achieve common goals
• Continuous Learning: Commitment to professional development and staying current with industry best practices

What We Offer

• Competitive base salary plus uncapped commission structure
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous employee discount on Adidas products
• Professional development opportunities and career advancement pathways
• Collaborative and innovative work environment
• Flexible work arrangements
• Wellness programs and fitness benefits
• Paid time off and company holidays
• Opportunity to work with iconic global brand and cutting-edge products

Equal Opportunity Statement

Adidas is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.