Director, Marketing

The Director of Marketing will manage SCMC’s public presence and growth engine, driving competitor recruitment, brand credibility, and engagement across the year. This includes content strategy, announcements, recruitment campaigns, and ensuring all media looks and sounds professional and attractive.  

• Build and execute annual marketing strategy: recruitment funnel, content calendar, and campaign timelines 

• Drive competitor sign-ups across universities and clubs (organic + partner amplification) 

• Manage brand consistency across socials, web, and event collateral 

• Lead creative production (design, video, copy) through a small team or collaborators 

• Track performance (sign-ups, engagement, conversion) and iterate campaigns 

• Coordinate major announcements (case launch, deadlines, finalists, sponsors, conference recap) 

• Comfortable with Instagram/LinkedIn growth, short-form content, and student community distribution 

• Experience with Canva, video editing, and/or Webflow is an asset (you can delegate, but you must own quality) 

• Clear writing and strong taste level for professional finance branding 

• Organized: can run calendars, approvals, and deadlines 

• Growth + brand leadership in a high-visibility student organization 

• Content strategy, campaign execution, and performance-based iteration 

• Creative leadership with real outcomes (sign-ups, sponsors, attendance)