The VP Marketing & Engagement role oversees the program’s marketing strategies by managing social media accounts, boosting engagement, launching creative campaigns, and building partnerships with external organizations.

### Time Commitment

2-4 hours/week from May 2026 - September 2026

4-8 hours/week from Jan 2027 - April 2027

### Term of Employment

May 2026 - March 2027

### Main Responsibilities

Plan, develop, and execute various marketing strategies to increase brand awareness within the current student population

Oversee development of promotional content (i.e. graphics, videos, email campaigns)

Maintain and grow social media accounts, boost account engagement and run offline marketing initiatives

Liaise with external partners (i.e. CUSunday, CUSVM) for the program’s creative endeavours

### Qualifications

Familiar with Facebook, Instagram, LinkedIn and other marketing channels

Ability to design and manage marketing campaigns on various platforms, such as Instagram

Ability to use Canva, Figma, or other design software

Video editing skills (i.e., Adobe) are an asset

Persuasive written communication abilities

Strong sense of responsibility, exceptional attention to detail and organization skills

Commitment to Casing Junior Development and its success

### Anticipated Learning Outcomes

The VP Marketing & Engagement should be able to develop their communication skills throughout their term. The incumbents will also be able to meet and develop connections with business professionals. In addition, incumbents will have opportunities to use and develop skills in (but not limited to) the following areas:

Greater experience in coordinating social media and marketing campaigns

Proficiency with graphic design platforms, content creation, and marketing strategy management

Experience managing a brand and launching promotional content

Expanded portfolio of marketing content related to the Casing Junior Development Program

Submit the following information to Lever by May 22 @ 11:59pm:

A one-page resume outlining your most relevant experiences
A one-page cover letter describing:

Why you want to join Casing Junior Development
Why do you think you would be an excellent candidate for the position?
What new ideas would you bring to Casing Junior Development in the perspective of the position you are applying for?

1-2 previous graphic designs and/or videos

Save your resume and cover letter with the naming convention “FirstNameLastName_VPMarketing”.

Please contact the Co-Chairs, Jasmine Lee ([email protected]) and Jillian Castillo ([email protected]) if you have any additional questions or concerns.

Vice President, Marketing & Engagement

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