This role closely partners with the leadership on overall ads monetization of GCS Organization. This role would play a critical role in driving revenue growth through structured GTM, shaping outcome led solutioning across Mobile, CTV and omni-channel formats, helping with deal closures & structuring high-impact deals that defines our right to win in the market. The role demands sharp strategic thinking, seamless cross-functional collaboration, and a strong client-centric mindset to help unlock revenue and meet business goals.
- Own overall GCS annual and long range plan by ensuring right share of wallet from the GCS portfolio with a focus on key input metrics.
- Define and oversee growth roadmaps in the lead up to major content launches, identifying structural levers.
- Partner with Sales to define client strategies that align with business objectives and unlock revenue across our ad products, marquee and always-on properties.
- Structure customized deals and packages based on platform capabilities and client needs.
- Track the sales pipeline, manage discount guardrails, and ensure swift, seamless deal closures.
- Support tentpole content monetization by identifying brand fitment, enabling sponsor thinking, and crafting strategic client specific pitches & packages.
- Work cross-functionally with Content, Ops, Ad Tech and others to deliver integrated client solutions and ensure alignment between platform offerings and market demand.
- Evangelize sales team on new ad products to ensure market adoption.
- Lead regular business reviews with Sales pods to evaluate performance against targets, identify revenue opportunities, and address potential shortfalls proactively.
- Shape competitive strategy by evaluating positioning across digital, broadcast, OTT ecosystems.
- Drive operating model optimization across revenue functions, improving accountability, planning rigor, and cross functional collaboration.
- Mentor junior strategy team members and institutionalize structured problem solving and planning discipline.
- Deep experience in structured strategy development, hypothesis driven problem solving, and executive stakeholder management.
- Strong financial acumen with expertise in business case development, forecasting, and investment evaluation.
- Ability to operate at both strategic and operational altitudes, balancing long term vision with near term execution rigor.
- Strong executive presence with the ability to influence senior cross functional leaders.
- Media ecosystem exposure is preferred, though not mandatory.
- Postgraduate degree in Business, Economics, Statistics, or Media Studies (MBA preferred).
- 8 to 10 years of experience across management consulting, corporate strategy, Ads sales or Strategy
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JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
Key team members

Govind Maheshwari

Purnima Kumar

Navneet Negi

Anand Viswanathan
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