Director — Agency Activation

Agency Evangelisation & Relationships

• Own and deepen the JioAds relationship with all major agency holding groups — GroupM, Publicis, Dentsu, OmniCom, IPG, Madison — at planning, strategy, and leadership levels.

• Build a structured evangelisation programme that gets JioAds on the standard media plan across agencies — not just as a one-off but as a consistent, preferred platform.

• Work with Shirish Dwivedi (VD/Pricing Lead) to ensure agency partners are fully briefed on JioAds’ volume deal structure, cohort capabilities, and product benchmarks.

• Identify, recruit, and onboard agency champions across Publicis, Dentsu, and OmniCom — groups that have historically been flat for JioAds and represent the single biggest growth opportunity in FY 26-27.

• Manage a team of 2 Agency Partners (one each in Mumbai and Delhi) — defining their KPIs, account coverage, and quarterly activation plans.

• Track agency-wise revenue, pipeline, and engagement — reporting weekly to the Business Head with clear visibility on what is converting and what is blocked.

Client Activation & Events

• Lead the planning and execution of JioAds’ client activation programme — brand engagement sessions, agency roadshows, and immersion events targeting senior brand marketing teams.

• Build a quarterly activation calendar that creates consistent touchpoints with the 429-advertiser universe — covering South, North, and West markets.

• Work closely with the marketing team to ensure each activation event is supported by strong JioAds collateral — case studies, cohort playbooks, product decks — and that follow-through is tracked.

• Coordinate post-event CRM — ensuring every brand contact from an activation is logged, followed up by the relevant regional CP, and tracked through to pipeline.

• Represent JioAds at industry forums, agency summits, and trade events (FICCI, IAA, ad:tech, Goafest) as a visible platform spokesperson.

Cross-functional Collaboration

• Work closely with regional sales leads (Anuj, Parul, Ashwin, Shailey) to align agency activation with regional revenue priorities.

• Coordinate with the product and data teams to ensure the JioAds cohort story is always current, accurate, and differentiated in market.

• Provide regular market intelligence on agency sentiment, competitor activity, and pricing feedback to the Business Head.

Outstanding relationship builder — able to open doors, build trust quickly, and sustain relationships over time at senior levels.

Strong commercial instinct — understands how agency economics work (VDs, trading deals, margins) and can navigate them without losing the partnership.

Credible presenter and storyteller — able to take a complex data and audience proposition and make it land simply and compellingly for an agency planner or brand CMO.

Organised and disciplined — can run multiple activation programmes and relationship tracks simultaneously without losing sight of pipeline impact.

Comfortable working in a high-growth, high-ambiguity environment where structure is still being built.

12–18 years of experience in digital advertising, media, or marketing, with at least 5 years in a senior agency-facing or partnerships role.

Demonstrable experience managing relationships with one or more major agency holding groups at a senior level (GroupM, Publicis, Dentsu, OmniCom, or equivalent).

Proven track record of driving revenue growth through agency channels — not just managing relationships but converting them to commercial outcomes.

Experience owning or co-owning large-format brand events, immersion sessions, or industry roadshows.

Prior experience in a programmatic, data-led, or audience-first advertising platform is strongly preferred.