Job Summary

We are looking for a hands-on, data-driven lead to drive growth for JioHotstar Entertainment in South markets. This role sits at the intersection of content, product, and growth, and is responsible for driving Watch Time (WT), Video Views (VV), and monetization outcomes.

You will leverage data to uncover insights, frame hypotheses, and work cross-functionally to design and scale initiatives across content strategy, product experience, and marketing interventions.

This is a high-impact individual contributor role with strong visibility to leadership.

### Key Responsibilities

1. Data Analysis & Insight Generation

Independently analyze large-scale datasets using SQL and analytics tools (e.g., Databricks, Redash)
Generate actionable insights across content performance, user behavior, and platform engagement
Partner with central analytics teams for complex datasets and advanced analyses
Champion the use of AI-driven workflows to enhance analytics efficiency and depth

2. Growth & KPI Ownership

Co-own and drive outcomes across Watch Time (WT), Video Views (VV), user growth, and monetization
Identify and prioritize growth levers across content, product, and marketing
Track performance vs. targets (monthly/annual) and proactively recommend course corrections and growth opportunities at the South cluster level

3. Hypothesis-Driven Problem Solving

Develop structured, data-backed hypotheses to improve engagement, discoverability, and retention
Partner with Product and Marketing teams to design, execute, and evaluate A/B tests and experiments
Translate experiment outcomes into scalable, high-impact business actions

4. Cross-Functional Leadership

Collaborate closely with Content, Product, Marketing (on/off platform), Strategy, and Central Analytics teams
Lead and represent the South cluster on cross-functional growth initiatives
Influence decision-making through data-backed insights, clear storytelling, and business context
Mentor and guide junior team members (without direct reporting lines)

5. Content & Monetization Insights

Analyze performance across Originals, Movies, GEC, and Library content to inform portfolio strategy
Evaluate content “travelability” across languages and markets
Partner with pricing and revenue teams to unlock ad and subscription monetization opportunities

6. Business Cadence & Leadership Engagement

Lead regular performance reviews and insight cadences with the South Business Head and market teams
Translate data into clear narratives, recommendations, and actionable plans

### Skills & Attributes for success

Experience & Skills

Strong hands-on skills in SQL (must-have); working knowledge of Amplitude/Mix Panel, Advanced Excel/Spreadsheet modelling preferred
Experience with A/B testing, experimentation frameworks, and data-driven product decisions
Experience leveraging AI/ML-driven or automated workflows in analytics (e.g., LLMs, automation, advanced modeling) is a strong advantage
Proven ability to independently work with data and drive measurable business outcomes

Problem Solving & Influence

Structured, hypothesis-driven thinker with strong analytical rigor
Ability to own ambiguous problems end-to-end and translate insights into impact
Strong stakeholder management skills and ability to influence cross-functional teams

Nice to Have

Understanding of South Indian content ecosystems and audience behavior
Familiarity with regional language markets

### Preferred Education & Experience

Preferred Background

~10 years of experience in data analytics, business analytics, or growth/strategy roles
Experience in management consulting, OTT/media, or consumer tech platforms
Exposure to both product analytics and content performance analytics
MBA or Masters in Statistics, Data Science, or related fields

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Associate Director - Content Strategy & Growth Analytics

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