Assistant Manager, Marketing Go-To-Market

Job Title: Assistant Manager, Marketing Go-To-Market

Location: Singapore

About the Role

• We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.

• The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.

Key Responsibilities

1. Campaign Planning & Execution

• Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels

• Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives

• Work with agencies and internal teams to develop campaign, messaging, and media strategies

• Manage campaign timelines, deliverables, and budgets to ensure successful launches

• Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI

2. Brand & Content Management

• Ensure brand messaging and positioning remain consistent across all marketing touchpoints

• Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials

• Manage marketing calendars, product launches, and brand engagement initiatives

• Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences

3. Performance Marketing & Analytics

• Analyze campaign performance data to generate insights and optimize marketing strategies

• Work with CRM teams to design lifecycle marketing programs that improve engagement and retention

• Monitor competitor campaigns and market trends to identify opportunities for differentiation

4. Cross-Functional Collaboration

• Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives

• Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery

• Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources

Requirements

• 4–6 years of marketing experience, preferably in B2C or customer-centric industries

• Hands-on experience in executing digital and offline campaigns

• Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms

• Strong analytical skills with the ability to interpret data and generate actionable insights

• Excellent project management and communication skills

• Collaborative mindset with attention to detail and execution excellence

• Background in telecommunications, fintech, or digital-first consumer brands

• Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies

• Comfortable working in a fast-paced, driven environment

• Ability to use Ai tools for designing