We are looking for a Director – Growth Strategy to drive the next phase of D2C subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution.
The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.
1. Growth Strategy & Market Expansion
Define and drive the roadmap to acquire the next XXM D2C subscribers
Identify new growth vectors across pricing, packaging, distribution, and content
Build strategies for non-digitally native and under-penetrated segments in India
Monetisation & Access Innovation like alternative payments & pricing
Translate macro trends (regional, linguistic, device access, payments) into actionable plans
2. Consumer Insights & Behavioural Deep-Dives
Lead deep dives into user cohorts, funnels, and lifecycle behaviours
Partner with Analytics to uncover conversion drivers, drop-offs, and engagement triggers
Build a strong understanding of content-consumption vs subscription behaviour
Translate insights into clear “so-what” actions for growth and retention
3. Content-Led Growth Strategy
Work with Content teams to:
Design content calendars optimized for subscription spikes and retention
Evaluate content ROI from a subscriber lens (not just viewership)
Identify gaps in content strategy for acquisition vs retention
Build frameworks linking:
Content type → User segment → Conversion impact
4. Cross-Functional Execution
Own end-to-end delivery of key initiatives across:
Product
Martech / CRM
Analytics
Content
Drive alignment across teams with clear goals, timelines, and success metrics
8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.
Proven track record of driving growth, monetisation, or market expansion initiatives
Consumer Insight Depth: Ability to go beyond data and understand “why users behave the way they do”
Analytical Rigor: Comfortable working closely with data teams & large data sets; strong problem structuring; Guesstimates
Execution Bias: Ability to move from idea → pilot → scale
Stakeholder Management: Strong influence across content, product, and analytics teams, independently working with them to drive workstreams Strategic Thinking: Can connect multiple levers (content, pricing, distribution) into a coherent growth plan
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Other open roles at JioStar(6)
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
Key team members
Govind Maheshwari
Purnima Kumar
Navneet Negi
Anand Viswanathan
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