Job Summary:

The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level.

About the Team:

This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research.

### Key Responsibilities:

Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.

Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.

To commission and undertake qualitative research assignments for new and ongoing shows & campaigns

To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.

Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding

Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams

To work on projects and/ problems statements that can potentially impact storytelling

### Skills & Attributes for success:

Deep consumer understanding- an innate interest in human behaviour

Passion for content

Analytical & interpretation and communication skills

Require watching GEC content daily to stay abreast of on-air programming, character arcs, and storytelling trends

Possess a genuine passion for engaging meaningfully with content. Should have a natural curiosity and instinct for what makes content engaging, emotionally resonant, and culturally relevant. Ability to evaluate storylines, character development, and content tonality with a consumer lens

### Preferred Education & Experience:

MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences

8+ years of qualitative consumer research experience

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

Associate Director - Programming Strategy & Insights (Qualitative), Star Bharat

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