Job Description
The Social Media and Marketing Manager is responsible for planning, managing, and executing digital marketing and communication strategies, with a strong focus on social media platforms, to enhance brand visibility, audience engagement, and the promotion of the company’s products and services.
Key Responsibilities
- Manage and develop content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Plan and implement digital marketing strategies aligned with company objectives.
- Create and manage monthly content calendars and promotional campaigns.
- Coordinate the production of visual and written content (photos, videos, copywriting).
- Monitor and analyze campaign performance using analytics tools (reach, engagement, conversions).
- Manage online communication with followers, including comments and direct messages.
- Collaborate with internal departments to promote events, offers, and services.
- Manage digital marketing budgets and paid advertising campaigns.
- Monitor market trends and propose innovative ideas to strengthen online presence.
Qualifications
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- Previous experience in digital marketing and social media management.
- Strong knowledge of social media platforms and analytics tools.
- Excellent communication and writing skills in English (additional languages are an advantage).
- Creative mindset with strong organizational and time-management skills.
- Basic graphic design and video editing skills are considered an advantage.
Other open roles at Accor(6)
We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
Key team members
Antoine Couve
Emmanuel de Feydeau
Raoul PICCIN
Julie White
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