Sales & Marketing Expert - E-commerce (Short-term Engagement)

Location: Amman, Jordan.
Duration: a few months (based on deliverables).
Working Arrangement: on-site.
Language Requirements: Fluency in Arabic & English (written and spoken).

We are seeking an experienced Sales & Marketing Expert (E-commerce) to support the growth and commercialization of a digital marketplace platform. The consultant will be responsible for designing and implementing a scalable sales and marketing framework, establishing supplier and retailer acquisition strategies, and enabling sustainable growth in platform registrations, subscriptions, and transaction volumes. The role requires hands-on experience in marketplace, e-commerce, platform, or technology-driven business environments. This will be a short-term engagement that would last a few months.

Key Requirements

• Proven experience in building and implementing sales and marketing strategies for digital platforms, marketplaces, e-commerce businesses, or technology-enabled ventures.
• Demonstrated experience designing and operationalizing sales structures, sales processes, and customer acquisition frameworks.
• Experience developing and executing go-to-market (GTM) strategies for platform-based businesses.
• Track record of increasing supplier/vendor onboarding, merchant acquisition, customer registrations, and subscription growth.
• Experience developing sales pipelines, lead generation methodologies, and customer engagement models.
• Experience driving platform adoption, transaction growth, and customer retention initiatives.
• Experience designing and implementing performance management frameworks, KPIs, and sales dashboards.
• Proven experience training, coaching, and mentoring sales and business development teams.
• Experience working with B2B, B2B2C, marketplace, or e-commerce business models.

Preferred Qualifications

• Experience working with wholesale, retail, or marketplace platforms.
• Previous experience launching or scaling digital platforms in the GCC or Middle East region.
• Experience with CRM systems, marketing automation platforms, and customer success frameworks.
• Exposure to subscription-based business models and recurring revenue strategies.
• Experience supporting digital transformation or platform commercialization initiatives.

Other Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, E-Commerce, or a related field.
• Strong stakeholder management and facilitation skills.
• Excellent presentation, communication, and training capabilities.
• Strong analytical and commercial acumen.
• Ability to work independently and deliver practical, results-oriented solutions.

Key Responsibilities

• Develop and implement a comprehensive sales and marketing strategy for the platform.
• Design the target sales organization structure, operating model, and performance framework.
• Establish supplier, merchant, and retail shop acquisition methodologies and onboarding processes.
• Develop sales playbooks, operating procedures, and performance metrics.
• Train and mentor internal teams on sales execution, customer acquisition, and account management.
• Design and implement initiatives to increase supplier and retailer registrations and subscriptions.
• Develop customer engagement and retention strategies to increase purchasing activity and repeat transactions.
• Analyze platform performance and recommend improvements to drive sustainable growth.
• Support the implementation of sales, marketing, and customer success best practices.
• Monitor KPIs and provide recommendations to optimize acquisition, conversion, retention, and revenue growth.

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