CRM Manager

Meet the Team

CRM

The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.

We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first-time users into lifelong fans.

What You'll Do

Strategy & Channel Ownership

• Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.

• Define and evolve the CRM playbook, identifying opportunities to improve team structures, processes, and operating frameworks as the function scales.

• Translate team learnings into actionable improvements and foster collaboration with other squads to drive cross-functional impact.

• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.

Team Leadership & Operations

• Lead and develop a team of CRM specialists, providing direction, support, and clear ownership across initiatives.

• Define team priorities and ensure projects are delivered efficiently and with high quality.

• Establish quality assurance processes, review mechanisms, and operational standards across all CRM activities.

• Monitor channel saturation, audience overlaps, and campaign conflicts, implementing processes to optimize communication frequency and effectiveness.

• Support team members in managing complex stakeholder relationships and business requests.

Technical Excellence & CRM Infrastructure

• Oversee the technical quality of CRM campaigns, automations, and customer journeys.

• Define standards for scalable, reliable, and efficient CRM execution.

• Identify technical limitations, operational risks, and opportunities for improvement before they impact performance.

• Partner closely with Product and Data teams to improve CRM capabilities, tools, and platform integrations.

• Drive best practices in automation, segmentation, personalization, and campaign execution.

Data, Reporting & Continuous Improvement

• Review CRM performance reports, validate insights, and ensure recommendations are supported by data.

• Promote a culture of experimentation, learning, and continuous improvement across the team.

• Leverage customer behavior, transactional, demographic, and lifestyle data to inform strategy and prioritization.

• Establish performance benchmarks and ensure all CRM initiatives are measurable and outcome-driven.

Communication & Stakeholder Management

• Act as the primary point of contact between CRM and cross-functional stakeholders.

• Establish clear communication standards, reporting structures, and follow-up processes.

• Ensure stakeholders remain informed, aligned, and supported throughout project lifecycles.

• Lead with composure and clarity in high-pressure situations while fostering accountability and operational excellence.

This position will be hybrid and based in Madrid.

Who You Are

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.

• Previous experience leading, managing, or coordinating a CRM team.

• Deep hands-on expertise with Salesforce Marketing Cloud.

• Experience working with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.

• Proficiency in HTML and confidence reviewing and validating technical campaign implementations.

• Strong experience with customer segmentation, personalization strategies, lifecycle marketing, and CRM automation.

• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.

• Strong analytical mindset with the ability to transform data into actionable business insights.

• Experience leveraging behavioral, transactional, demographic, and lifestyle data to improve CRM performance.

• Commercially minded and highly data-driven, with a focus on measurable impact and business outcomes.

• Exceptional communication and stakeholder management skills.

• Highly organized, capable of balancing multiple priorities while maintaining quality and team focus.

• Comfortable operating in fast-paced, high-growth environments.

• Strong leadership skills with the ability to coach, motivate, and develop team members.

• Fluent in English. Spanish is a plus.

Why You'll Love It Here

• Opportunity to have a real impact in a high-growth global category leader.

• 40% discount on all Fever events and experiences.

• Work in a location in the heart of Madrid, with exposure to global markets and international teams.

• Home office friendly and flexible schedule.

• Responsibility from day one and continuous professional and personal growth.

• Great work environment with a young, international team of talented people.

• Health insurance and additional benefits.

• Flexible remuneration with a 100% tax exemption through Cobee.

• English and Spanish lessons.

• Gympass membership.

• We have free food, drinks, and fruit at the office.

• Possibility to receive part of your salary in advance through Payflow.

#LI-Hybrid