Marketing and Communications Manager - AX26003

Actxa is a leading Singapore preventive health technology company creating smart-wearables and devices that help people understand their health and live well every day.

Our products help individuals better understand their health, build healthier habits, and achieve meaningful health outcomes. As we continue to expand our consumer presence and strengthen our position as a trusted health and wellness brand, we are looking for an experienced Marketing & Communications Manager to lead our marketing efforts and accelerate consumer growth.

Position Summary

The Marketing & Communications Manager will lead Actxa’s consumer marketing, brand building, communications, and growth initiatives.

This role is responsible for driving awareness, customer acquisition, engagement, retention, and advocacy across Actxa’s portfolio of consumer products and services. The successful candidate will own the end-to-end consumer marketing strategy, from brand positioning and storytelling to performance marketing, content creation, community building, product launches, and customer lifecycle marketing.

This is a hands-on leadership role. The Marketing & Communications Manager will be responsible for developing marketing strategy and leading a small team, they are also expected to actively participate in campaign execution, content development, product launches, and growth initiatives, while working closely with Product, Commercial, Customer Success, and Leadership teams.

We are seeking a highly entrepreneurial marketer who combines strategic thinking with strong execution capabilities and a deep understanding of modern DTC growth marketing.

Key Responsibilities

Consumer Growth Strategy

• Develop and execute Actxa’s consumer marketing strategy to drive brand growth, customer acquisition, engagement, retention, and advocacy.
• Establish clear growth targets and marketing KPIs aligned with company objectives.
• Identify opportunities to expand Actxa’s consumer market share and customer base.
• Build scalable growth frameworks that support long-term business growth.

Brand Building & Positioning

• Own and evolve Actxa’s consumer brand strategy.
• Strengthen Actxa’s position as a trusted health, wellness, and preventive healthcare brand.
• Develop compelling brand narratives that resonate with consumers across different demographics and life stages.
• Ensure consistent brand identity, messaging, and customer experience across all channels.

Performance Marketing & Customer Acquisition

• Lead customer acquisition across digital channels including Meta, Google, TikTok, YouTube, marketplaces, affiliates, influencers, and emerging platforms.
• Optimize marketing funnels and customer journeys to maximize conversion and ROI.
• Manage campaign planning, budgeting, attribution, testing, and performance analysis.
• Drive continuous experimentation to improve customer acquisition efficiency and growth.

Content, Social Media & Community

• Develop Actxa’s content strategy across social media, website, email, video, and other consumer touchpoints.
• Build engaging content that educates, inspires, and converts consumers.
• Grow and manage Actxa’s online communities and social media presence.
• Create campaigns that drive organic engagement, customer advocacy, and user-generated content.
• Develop health and wellness storytelling initiatives that strengthen brand affinity.

CRM, Retention & Lifecycle Marketing

• Own customer engagement and retention strategies.
• Develop lifecycle marketing programs including onboarding, activation, re-engagement, loyalty, and referral campaigns.
• Improve customer lifetime value through personalized marketing initiatives.
• Leverage customer data and behavioral insights to drive retention and repeat purchases.

Product Marketing

• Partner closely with Product and Commercial teams to develop product positioning, messaging, launch strategies, and go-to-market plans.
• Lead consumer-facing product launches and feature announcements.
• Develop compelling sales and marketing collateral.
• Translate technical product capabilities into clear consumer benefits.

Communications & Public Relations

• Lead consumer-facing communications and brand reputation initiatives.
• Manage media engagement, influencer partnerships, KOL relationships, and thought leadership opportunities.
• Support executive communications and corporate announcements where required.
• Develop communication plans for major product launches and campaigns.

Influencer & Partnership Marketing

• Develop strategic partnerships with health professionals, fitness communities, wellness organizations, creators, and influencers.
• Build ambassador and advocacy programs that increase brand awareness and credibility.
• Identify opportunities for co-marketing and community engagement initiatives.

Team Leadership

• Lead, mentor, and develop the marketing team.
• Manage external agencies, media partners, influencers, freelancers, and vendors.
• Establish strong marketing processes, planning rhythms, and performance management frameworks.
• Build a high-performing and data-driven marketing culture.

AI-Powered Marketing & Digital Innovation

• Demonstrated experience leveraging AI tools to improve marketing productivity, creativity, customer engagement, and campaign performance.
• Proficiency with AI-powered content creation, copywriting, design, video generation, and marketing automation platforms.
• Experience using tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Canva AI, Adobe Firefly, Synthesia, HeyGen, or equivalent AI solutions.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.

Experience required

• 6–8 years of marketing experience with at least 2 years in a leadership role.
• Strong track record in B2C, DTC, consumer technology, e-commerce, lifestyle, wellness, fitness, healthcare, or consumer products industries.
• Demonstrated success driving customer acquisition, revenue growth, and brand development.
• Experience managing performance marketing budgets and delivering measurable ROI.
• Experience leading integrated marketing campaigns across paid, owned, earned, and social channels.

Preferred Experience

• Experience in health tech, digital health, wellness, fitness, wearables, or healthcare-related industries.
• Experience scaling a consumer brand regionally.
• Experience working in a high-growth startup, SME or scale-up environment.
• Familiarity with subscription businesses, mobile apps, loyalty programs, or community-led growth models.

Skills & Competencies

Growth Marketing

Strong understanding of:

• Performance marketing
• Customer acquisition
• Marketing analytics
• Conversion optimization
• CRM and lifecycle marketing
• Marketing automation

Brand & Communications

• Exceptional storytelling and communication skills.
• Strong copywriting and content development capabilities.
• Ability to translate complex health and technology concepts into compelling consumer messaging.

Analytics & Data

• Strong analytical mindset with experience using data to drive decision-making.
• Experience with Google Analytics, MetaAds Manager, CRM platforms, marketing automation tools, and reporting dashboards.
• Ability to measure and optimize marketing effectiveness across the funnel.

Leadership

• Experience in team management and coaching.
• Experience in stakeholder management and cross-functional collaboration.
• Ability to balance strategic thinking with hands-on execution.