Marketing Manager (Hyde Opening)

Job Description

• Develop and execute creative marketing campaigns that highlight our hotel, food & beverage outlets, events, and guest experiences.
• Champion the Hyde brand story across all touchpoints,  from social media and digital to print, PR, and on-property activations.
• Manage day-to-day marketing efforts, ensuring consistency, quality, and a tone of voice that’s unmistakably Hyde.
• Support the development of marketing strategies and initiatives in line with business goals and revenue targets.
• Collaborate with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
• Stay in tune with Mexico City's local scene — from food and drink to music and art — and use your insight to craft campaigns that connect with our audience.
• Help plan and promote brand events, collaborations, and experiences that drive buzz and foot traffic.
• Track campaign performance and provide actionable insights to refine strategies and maximize ROI.
• Build relationships with local creatives, influencers, and brand partners to amplify our voice and presence in the market.
• Support with PR, media outreach, and community engagement, helping position Hyde as the place to be.
• Any other reasonable duties as assigned by the supervisor or manager
• We recognize we are in the hospitality industry and that may require us to provide lateral service.  We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional service.

Qualifications

We are looking for you – with personality and that certain something:

• Proven experience, minimum two (2) years, in brand marketing, ideally within a luxury and/or lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
• Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be your toolkit.
• You’re a natural leader with the ability to inspire and grow a talented marketing team, while also working cross-functionally with other departments to deliver on Hyde’s brand promise. 
• A deep understanding of Mexico City’s nightlife, food, beverage, and cultural scene is essential – your knowledge of the city’s pulse will help you make Hyde  a must-visit destination.
• Experience in pre-opening brand strategy and marketing launches will give you an edge. You understand how to integrate a brand into a new space, from design to launch and beyond, ensuring it’s an unforgettable experience from day one.

Additional Information

What’s in it for you…

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.