Sales and Marketing Executive

Job Description

YOUR PURPOSE

To strengthen and maintain Sofitel Queenstown’s luxury brand by delivering strategic, high-impact marketing initiatives that reflect our identity, values, and positioning in market.

You will support in the creation and delivery of quality Marketing activities that effectively convey the brand stories of Sofitel Queenstown Hotel & Spa.

• Creatively design and deliver Sofitel Queenstown's social media content, as advised by Sales & Marketing Manager, following and enhancing the calendar and utilising reporting functions for performance analysis.
• Assist in the development and deployment of communications opportunities that leverage hotel stories and embody the Sofitel brand.
• Assist in the creation and distribution of impactful monthly EDMs and maintain database of contacts and clients.
• Support in the creation of in-house promotions and advertising opportunities for Hotel outlets; Le Salon Rouge, Left Bank Bistro & Sofitel Spa by L’Occitane collaborating closely with the sales, reservations, and F&B teams to align marketing campaigns with hotel promotions and events.
• Confidently support content creation as well as removal and enhancement of Hotel marketing material across multiple digital channels, including www.sofitel-queenstown.com
• Conduct regular audits of merchandising on external distribution sites/brochures where the hotel is represented i.e. third party websites.
• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximise ROI and spend.
• Monitor and analyse website traffic, conversion rates, and online shopping cart revenue, providing insights and recommendations for improvement.
• Support site inspection activity of key clients and partners
• Work with the Regional and Corporate Marketing teams for Accor in the delivery of key initiatives and messaging.
• Assist with the preparation and implementation of promotional initiatives, both in house and externally as requested.
• Assist to leverage and promote any sponsorship or partnership opportunities (eg Marathon, Central Otago Pinot Noir Celebration)
• Provide assistance with still and video photography – photo shoots and distribution of images (on and off-line)
• Ensure regular monitoring of performance of initiatives through various channels
• Assist in collection of data for monthly Sales and Marketing activity report
• Assist maintaining online directory listings
• Regularly review hotel graphic identity (stationery, signage, collateral) to ensure in line with Brand and Hotel Identity
• Support in the design of appropriate collateral, in house and digital that encompasses the brands
• Support wider department marketing and collateral requirements
• Preparation of banquet event orders to ensure accurate and detailed delivery of events
• Support Groups & Events Executive with operational teams on aspects of the booking pre arrival;
• Support Groups & Events Executive in being a point of contact for MICE enquiries, completing hotel proposals in line with Accor guidelines relating to pricing, presentation and timeframe.  
• Oversee operational aspects of the booking once confirmed, including and not limited to: input of Group block in hotel Reservations system, updating of rooming list and room allocation including VIP’s and related amenities; invoicing & billing to ensure accurate and correct monies are collected, issuing of banquet event orders,  liaising with internal teams on all aspects of the booking pre arrival; meet & greet with client, being present at key periods during the event; post-event follow up and driving loyalty via repeat business. 
• Maintain MICE database of key contacts & clients and assist with tracking the monthly commissionable Room Revenue for MICE groups and report to Revenue and Finance.
• Co-ordinate site inspection activity, support the hosting of hotel famils for current and prospective clients
• Ensure comprehensive utilisation of Groups and Events systems
• Co-ordinate aspects of non-residential conference & events, i.e. group breakfast, day meetings from local businesses
• Support in local relationship-building in view of MICE business.
• Achieve the required guest & client satisfaction levels.
• Support in the co-ordination and production of MICE related collateral & material, i.e, proposal templates, conference kits, banquet packs etc.
• Ensuring that telephones are answered and all voicemails actioned within the pre-set Accor guidelines.
• Provide all departments with MICE movements one month out from arrival, to ensure maximization of opportunities for revenue generation.
• Assist in collection of data for monthly Sales and Marketing activity report
• Assist in implementation of Loyalty initiatives including the coordination of offers

You will embody the distinctive Sofitel Brand Pillars & hold a healthy obsession with connecting our guests with these:

• Soul Impact

French Zest - Incorporate the French mindset through encouraging freedom of thought, striving for excellence with passion and an effortlessly chic style. Display French art de vivre – embracing life and love in an effortlessly joyful manner.

Heartfelt Service Culture - possess an innate desire to surprise and delight every guest and to tailor services to each individual, inspiring emotions and memories.

• Social Impact

Committed Luxury - Take great pride in promoting vibrant local cultures and associated know-how, and possess a deep respect for the communities and environment our hotel is located.

Cultural Link – expertly connect and blend the French culture with our local culture and community to create exceptional and unique guest experiences.

• Live our Brand Purpose: “Guided by out French zest for life, we inspire heartfelt encounters”

Qualifications

• Proven experience in digital marketing, preferably in the hospitality or luxury industry
• Proficiency in design programs
• Strong understanding of SEO, SEM and social media advertising
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite, WordPress and other content management systems (CMS)
• Strong analytical skills to assess digital campaign performance and optimize strategies
• Self-motivated, ability to multi-task and work autonomously
• Excellent written and verbal communication skills
• Strong eye for detail and creativity.
• Projects professional image at all times through personal presentation/ interpersonal skills.
• Initiates contacts and establishes rapport easily.
• Organises time and work efficiently.
• Has the aptitude and willingness to undertake further development with Sofitel.

Additional Information

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities. 

• We offer competitive pay, plus benefits including daily staff meals and dry-cleaned uniform and laundry allowance, anniversary stays with F&B credit to enjoy.
• Free gym access plus ski hire during the winter.
• EAP, well-being and mental health supports available, progressive policies, including 12 weeks paid parental leave, and rainbow inclusive policies and practices.
• Take part in social activities and community involvement initiatives through the year.
• Build your career with the New Zealand Hotel of the Year 2024.
• Receive unparalleled training, development and support from Accor leadership training programmes.
• Discounted Hotel stays, food and beverage rates and Spa treatments, worldwide - for yourself and for friends and family, across our entire network.
• Be part of a well-established hotel with a strong reputation for providing exceptional service.
• Ongoing reward and recognition incentives and awards.
• Opportunities for further development and worldwide career progression within Accor.
• Refer a friend incentive
• Supportive and friendly working environment.

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

Permanent full-time position