Director Onsite Merchandising growth

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being a leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

Coupang is seeking a strategic and data-driven Growth Marketing Leader to spearhead Growth Marketing Platform & CRM App initiatives for our multi-billion-dollar e-commerce business in Korea. In this role, you’ll manage a sophisticated growth marketing platform capable of delivering hyper-personalized campaigns across billions of touchpoints, while leveraging global best practices to drive GMV and customer engagement. You’ll collaborate cross-functionally and drive product, analytics, customer growth, new biz category, and finance teams to uncover actionable insights, define KPIs, and shape strategies that enhance customer acquisition, retention, lifetime value, new biz and category growth. This role also involves leading high-impact projects, establishing qualitative research frameworks, and translating data into meaningful business outcomes. If you thrive in a fast-paced, customer-centric environment and are passionate about scaling growth through innovation, we’d love to hear from you.

What You Will Do

• Define CRM strategies for Coupang’s multi-billion-dollar e-commerce business in Korea, driving aggressive growth and operational excellence which helps maximize customer lifetime value by increasing category penetration, driving habitual usage, and boosting spending per customer
• Manage and make the growth marketing platform capable of executing hyper-personalized campaigns across infinite segments, leveraging global best practices to optimize GMV and impressions across billions of monthly touch points.
• Own the policy and gmv to help maximize marketing platform gmv vis a vis the tiered objectives
• Partner cross-functionally with product, analytics, category, customer charters, and finance teams to extract actionable consumer insights and identify growth levers for long-term retention and LTV.
• Deeply understanding customer funnels, define input levers and KPIs, and align teams around a clear strategy for customer acquisition, engagement, and retention.
• Establish frameworks for qualitative research, enabling teams to conduct customer interviews and integrate feedback into growth initiatives.
• Be hands-on with data, analyzing campaign performance while distilling insights for stakeholders and connecting results to broader strategic goals.
• Lead high-impact, cross-functional projects, clearly defining problems, navigating trade-offs, setting benchmarks, and implementing feedback loops for continuous improvement.

Basic Qualifications

• Minimum of 15 years of work experience and a minimum of 5 years of experience in managing CRM – Unpaid channels like Push, SMS, Email, WhatsApp and InApp funnel
• BE/BTech/MS with MBA, preferably in Marketing/Finance/Economics.
• Experience in revenue growth, product initiatives, managing operations
• Experience in analyzing data and identifying trends and insights to inform data driven decisions for improving event performance.
• Experience in exploring and implementing new product initiatives and event formats to improve customer engagement and drive sales.
• Experience to develop and execute strategic plans to achieve business objectives.
• Experience in working effectively with diverse teams and stakeholders.
• Strong leadership and project management skills, with the ability to motivate and inspire a team, manage multiple projects simultaneously and meet deadlines.
• High level of adaptability and the ability to thrive in a fast-paced and dynamic environment.
• Excellent written and verbal communication skills, with the ability to communicate effectively with all levels of the organization.
• Understanding of online merchandising best practices, marketing strategies, and customer behavior.
• Fluent in English/Korean (Korean language preferred but not required)

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.

Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.

This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.
https://privacy.coupang.com/en/land/jobs/