Senior Technical CRM Manager (m/f/d)

Job Description

We are looking for a Senior Technical CRM Manager (m/f/d) to take ownership of the technical foundation of our CRM ecosystem and ensure that our systems operate reliably, efficiently, and at scale. In this role, you will combine hands-on technical expertise with strategic thinking, helping to shape our CRM roadmap while supporting the team in day‑to‑day execution.

This position is ideal for someone who enjoys optimizing complex CRM setups, improving data flows, driving automation, and collaborating closely with Engineering, MarTech, and Data Science teams.

Key Responsibilities:

• Own the stability, performance, and continuous improvement of our CRM systems
• Optimize workflow orchestration, data flows, QA processes, and operational efficiency
• Coach and mentor the CRM team on technical best practices and scalable approaches
• Support the execution of CRM campaigns and contribute to the development of customer-facing messaging when needed
• Redesign and enhance CRM templates and modular components to improve performance and scalability
• Build and automate processes that increase efficiency and ensure high data quality
• Partner with Engineering, MarTech, and Data Science on tracking, integrations, and machine‑learning‑driven experiments

Qualifications

• Hands-on experience with CRM platforms such as Braze or Salesforce Marketing Cloud or similar
• Strong proficiency in SQL, working with APIs, and using analytics tools
• Solid experience with data pipelines and modern data infrastructure
• Ability to bridge strategy and execution, with a passion for mentoring teams
• Strong troubleshooting skills and a structured, analytical mindset
• Excellent communication skills and the ability to collaborate across technical and non technical teams
• Nice to have: exposure to machine learning, predictive analytics, or contextual bandit experimentation
• Very good English skills (at least C1 level); any additional language would be a plus

Additional Information

What do we offer?

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Meal Allowance (Meal Card)
• Health Care Insurance Plan (Fidelidade)
• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
• AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
• Retail discounts of up to 75% on travel, technology, fashion and much more
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
• Free English and German language classes