Email Marketing Manager | Mid-Senior | Trendos

We are building a world-class, AI-driven B2B analytics SaaS. Built from scratch as a core product, it defines a new generation of marketing analytics within Tesonet Group.

You’ll join while core architecture, data flows, and engineering principles are actively being designed, with the opportunity to take real ownership and shape how the product is built and how teams collaborate.

The platform is built around intelligent automation, real-time data processing, ML modeling, and large-scale distributed systems, with AI deeply embedded at its core. By working with complex data, we deliver a powerful self-service analytics experience that enables faster, smarter marketing decisions.

You’ll own the full email channel - from strategy to execution - driving product adoption, retention, and revenue through data-driven lifecycle and campaign programs. This is a high-impact role where you’ll work closely with Product, Marketing, and Sales to turn our analytics platform into a must-have tool for B2B marketers.

We’ll support your professional growth with strong internal collaboration, access to resources, and a culture built on teamwork and knowledge sharing.

Main Responsibilities

• Owning the end-to-end email marketing strategy - from audience segmentation and journey mapping to copy, design briefs, A/B testing, and performance analysis

• Building and optimizing automated lifecycle programs that move users through the funnel at scale

• Partnering with the Marketing and Product teams to translate platform features and data insights into compelling, persona-driven email narratives that drive engagement and adoption

• Managing and continuously improving our email tech stack to ensure reliable deliverability, accurate tracking, and clean data flows

• Defining and owning key email KPIs and presenting regular performance reports with actionable recommendations

• Running a structured experimentation program - testing subject lines, send times, content formats, CTAs, and segmentation hypotheses - to continuously improve results

• Maintaining list hygiene, consent compliance, and deliverability best practices to protect sender reputation and maximize inbox placement

• Collaborating with the content and design teams to produce high-quality, on-brand email assets that reflect our positioning as an AI-driven B2B analytics platform

• Identifying growth opportunities through email - new segments, referral loops, product-led triggers - and turning them into scalable programs that compound over time.

Core Requirements

• 3+ years of hands-on email marketing experience, ideally in a B2B SaaS or tech environment, with a track record of owning lifecycle programs end-to-end

• Proficiency with at least one major ESP/marketing automation platform and confidence working with CRM integrations and data pipelines

• Strong analytical mindset - comfortable pulling your own data from dashboards, running A/B test analysis, and making decisions based on metrics rather than gut feel

• Solid understanding of email deliverability, list segmentation, suppression logic, and compliance requirements

• Strong copywriting instincts - you can write a tight subject line, a clear CTA, and a persuasive nurture sequence, and you know why each works

• Strong understanding of email copywriting principles - you can brief a copywriter effectively, give sharp feedback on subject lines, CTAs, and nurture sequences, and know what works well

• Experience collaborating closely with Product, Sales, teams to align email programs with pipeline and retention goals, and working hand-in-hand with the broader marketing team on integrated campaigns, messaging consistency, and shared channel goals

• A self-starter who takes ownership, moves fast, and can manage multiple campaigns simultaneously without losing attention to detail or quality.

Salary Range

• Gross salary: 2200 - 4000 Eur per month.

  We are open to discussing a different salary based on your skills, experience, and potential impact.

What We Offer

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential.

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best.

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us.

• More free time. Stay with us and additional vacation days will be added to your calendar.

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions.

• Flexibility. Flexible working time arrangement.