Social Media Lead

About Us:

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation. Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

 

The Position

This exciting Social Media Lead position is responsible for leading the day-to-day execution and optimisation of Showpo’s social media presence, ensuring the brand is elevated, platform-native, and commercially impactful at a critical time as we look to further grow our US business! 

This role owns the social content ecosystem across key channels, driving strategic content planning, creator and community engagement, and performance-led optimisation. Working closely with Brand, Creative, Ecom and Marketing, the Social Media Lead ensures social content strengthens brand world, deepens audience connection, and contributes to business growth whilst also mentoring our more junior team members.

### Day to day, you will:

Own the execution of Showpo’s social media strategy in alignment with broader marketing and brand goals

Oversee the creation of high-performing social content across video, stills, storytelling series and reactive moments

Collaborate closely with Brand, Creative, Design, Ecom and Campaign teams to deliver integrated social rollouts

Monitor social performance across reach, engagement, saves, shares, profile activity and assisted commercial outcomes and deliver regular reporting and insights that translate performance into actionable improvements 

Ensure Showpo’s community engagement feels authentic, timely and aligned with brand voice

Support paid social activity through briefing, creative alignment and performance monitoring

Stay across emerging social trends, platform updates, tools and creator best practices and bring new ideas into execution 

### Who are you?

3+ years experience in social media execution within a fast-paced brand environment (fashion desirable)

Deep understanding of platform-native content, performance drivers, and social-first storytelling

Required to confidently appear on camera, bringing a polished, brand-aligned presence and contributing to engaging team led content series

### What's in it for you?