Area Sales Manager - Spain

Job Description

The ASM role is responsible for managing all or part of a country within a defined market segment. Key responsibilities include coordinating agencies and line integrators, identifying new projects, establishing contacts with companies, and proposing tailored solutions to meet their needs, all with the goal of achieving the defined commercial targets.

Location Requirement: This is a remote role with a preference for candidates based in Valencia, Extremadura, Lérida or Andalucía.

As a TOMRA Food Sales team member:

• I work together with the TOMRA team to deliver great customer experiences in accordance with our TOMRA values, processes and principles
• I help my colleagues and give feedback to support development

Key Responsibilities:

I deliver results and am committed to win!

• I know my market potential and my market shares
• I am responsible for acquiring business in my market
• I visit customers and am on top of what is going on in my market
• I am a valued partner to my customers and work with the consultative sales approach mapping needs of customers and finding the right solutions
• To be a valued partner I plan, research, and educate myself on the TOMRA technology, competition, category and customer value
• I work proactively and in a structured way with sales planning
• I create opportunities and always maintain a pipeline of projects
• I convert potential to orders
• I ensure good quality hand over to Sales Admin and CPM
• I position TOMRA and drive customer satisfaction
• I am responsible for organizing promotion activities within my area such as Demos, Demo Weeks, Open Days, TOMRA Talks, Reference visits, Webinars.
• I involve Presales Engineering and ensure transfer of full product and process information from customers. This means providing feedback to Presales Engineering and translating the documentation and commercial/customer report
• I work with:
  • Sales plans
  • Agent Handshake
  • Pipeline Management

Customer/Account Relationship Management

• I am responsible for the relationship with the customer
• I put TOMRA and our customers best interest first

Collaboration with Sales Team

• I am responsible for collaborating and mobilising the TOMRA Food Sales organization and supporting service to work in the best way for customers
• I discuss and align local Sales Strategy with BU Sales Manager
• I manage internal customer visits and create and provide commercial test reports, spotting plan, agent handshake
• I am responsible for managing customer demonstrations and reports

Qualifications

About You

• 10+ years of sales experience, ideally in large capital equipment
• Strong background in the fresh food industry
• Fluent in Spanish and English
• Proven ability to manage long sales cycles and close high‑value deals
• Strong communicator, structured thinker, and results‑driven
• Willingness to travel up to 50%
• Degree in technical, commercial, or industrial engineering (or equivalent)

What We Offer

• A purpose‑driven, international working environment
• Professional growth and development opportunities
• A competitive compensation package, including a minimum annual base salary starting from €43,632 gross, depending on experience and qualifications, plus variable compensation and benefits.

Additional Information

How to apply

If this sounds like you, we would love to hear from you! All applications will be managed in the strictest confidence.  

TOMRA is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristics. Reasonable accommodations will be made and will be provided as requested by candidates taking part in all aspects of the selection process.