Brand & Partnerships Lead

Job Description

Your day-to-day will include:

• Brand & Strategy
  • Lead and strengthen brand identity, messaging, and visual consistency across all channels.
  • Manage the end-to-end customer funnel: branding, awareness, conversion, and retention.
  • Drive go-to-market plans for new features and campaigns (digital, sales-driven, events, PR).
  • Create compelling brand stories, content direction, and executive-level presentations.
  • Ensure all brand initiatives align with business goals and user needs.
• Partnerships (Government & Strategic Institutions)
  • Build and manage relationships with government agencies
  • Develop partnerships with industry associations, training centres, NGOs, and private sector groups
  • Lead co-branded programs, joint campaigns, and strategic activations that strengthen our OFW ecosystem
  • Serve as the brand’s representative in events and external engagements
• Team Leadership & Collaboration
  • Provide guidance and mentorship to team members or cross-functional contributors handling on-ground events, creative content, or digital marketing tasks
  • Liaise with Sales, Customer Experience, and Web Development Team to ensure cohesive storytelling and aligned communications across departments

You’re a hands-on communicator and creative strategist who can move between high-level planning and day-to-day execution. You understand how to tell a compelling story that connects our brand, business, people- even with a lean or cross-functional setup.

Qualifications

• Proven track experience in partnerships, brand strategy or stakeholder engagement – from digital platforms, fintech, recruitment, logistics or organisations with government or regulatory relationships industry bodies, NGOs or institutional stakeholders (beyond transactional BD or sales)
• Brand and marketing fluency – you understand positioning, messaging, go-to-market strategy and how brand drives trust and conversion in a digital environment
• People management or leadership experience – you've led small teams, managed agencies or mentored junior staff while maintaining hands-on execution
• Stakeholder influence without authority – comfortable navigating cross-functional teams, representing the brand externally and aligning diverse priorities
• Hands-on execution mindset – you can think strategically and deliver: campaigns, events, partnerships and content from concept to completion
• Nice to have: Direct experience with Philippine government agencies (DMW, OWWA, DOLE, PESO) or the OFW ecosystem (recruitment agencies, advocacy groups, remittance platforms)

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with a diverse group of backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable approach but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

SEEK is committed to operating sustainably and is preparing for the impacts of climate change and the transition to a low-carbon future, and is working to minimise its environmental impacts which includes a long-term emissions reduction target of net zero by FY2050.