Director Brand & Culture Marketing - The Hoxton Bengaluru City

Job Description

What you'll do…

• Be part of the core team to launch The Hoxton Bangalore– ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
• Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
• Own and manage our local PR strategy, working with the Head of Communications for The Hoxton to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers, as well as driving awareness of other Hoxton properties and hotels to the Italian media market.
• Generate content and manage our local restaurant social media channels with strategic input from our central comms team.
• Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
• Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
• Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

Qualifications

What we're looking for...

• Someone proactive and able to work independently but likes being sociable & collaborative too.
• A creative thinker who has a track record of building lifestyle brands but also delivering business results in the Indian market.
• Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts.
• Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
• A great communicator who can copywrite and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
• Experience and connections in Bengalaru’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
• A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
• Someone who will collaborate really well with our central Ennismore teams, including graphic design, digital marketing and communications.
• A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
• You’re looking for a place where you can be you: no clones in suits for us.
• You leave your ego at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other and has fun along the way.