Performance Manager

2474 - Performance Manager - Automotive - UK

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact:

We are looking for a proactive and detail-oriented Performance Manager to work in our Overseas (OS) team with our prestigious Automotive client account. In this role you will be supporting WPP OS markets (India, Australia, South Africa, Japan, Korea, Brazil and Mexico) to deliver on their clients commercial objective. With the experience and expertise to troubleshoot and support in swiftly tacking and improving any challenges arising in a market or campaign performance. Alongside WPP’s reporting technologies, time to be spent time on performance analysis and improvement vs purely collating and sharing data. Operationally, we are looking for a responsive, efficient and solutions-focused manager who is task-orientated and outcomes-based.

Key Responsibilities:

Market Management

• Participate in calls and meetings with markets to understand their challenges, and discuss performance and future strategies
• Support the creation of rationale for a media plan, any optimisation decisions and their outcomes
• Support with campaign performance improvements, analysis and recommendations

Setting Objectives, Targeting & Planning

• Development of audience insight, customer journey mapping and comms strategy. Draw on existing client or industry research to establish the customer journey, media touchpoints and key points of optimisation to improve response, conversion and order value (e.g. audience, creative, website/landing page pathing, ease of purchase)
• Work with the Performance lead to create macro strategy around key performance variables which should be incorporated in local implementational (channel) planning
• Access key 1^st/3^rd party data to maximise insight and targeting strategy
• Interrogate historic performance data (where available) to determine or optimise the existing opportunity and key variables which might drive ROI
• Ensure correct measurement framework is in place to determine success and use of data for optimisation (e.g. attribution, econometrics) is utilised where available
• Ensure creation of media plan which contains core ROI media solutions, with in-built variable tests to ensure there is always a “test and learn” strategy in place

Cross-Functional Collaboration:

• Work closely with internal planning, digital performance, account management and creative teams to ensure seamless campaign activation and delivery.
• Communicate effectively with all stakeholders on campaign status, performance and any issues that arise.
• Provide support and guidance to market teams as needed.

Process & Best Practices:

• Adhere to all WPP Media internal processes, financial procedures and client service standards.
• Contribute to the continuous improvement of media buying processes and adoption of best practices.
• Become a power user of WPPs reporting technologies and support market capabilities

Skills and Experience:

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Required Qualifications:

• Relevant experience in media buying, investment, or a similar role within a media agency.
• Proven experience in executing and optimizing media campaigns across one or more key channels (e.g., Digital, Programmatic, Social, TV, OOH).
• Strong understanding of media metrics, buying models and campaign performance analysis.
• Proficiency in media buying platforms and tools.
• Excellent analytical skills, with a keen eye for detail and accuracy in managing budgets and data.
• Strong verbal and written communication skills, capable of presenting information clearly.
• Highly organized, proactive and able to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.
• A genuine interest in the automotive or luxury market and the evolving media landscape.
• Bachelor’s degree in Marketing, Business, Economics, or a related field preferred.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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