Director of Product & Business Management- Deli Meat Manufacturer
Posted 11 days ago
Position Summary
The Director of Product & Business Management will report directly to the CEO and lead the growth of the company’s protein and deli product portfolio in the U.S. market.
This role will focus on:
- Product portfolio strategy and management
- New product development and commercialization
- Consumer-driven innovation
- Revenue, margin, and P&L performance
- Cross-functional leadership across Sales, R&D, Operations, and Finance
The ideal candidate combines strong product management expertise with commercial acumen and a proven track record of driving profitable growth in food manufacturing or CPG environments.
Key Responsibilities
1. Product Portfolio Strategy
- Develop and execute portfolio growth strategies across protein and deli categories
- Evaluate SKU performance and lead portfolio optimization initiatives
- Identify market opportunities and category expansion strategies
- Define pricing, positioning, and profitability targets for key product lines
2. Product Development & Innovation
- Lead new product development from concept through commercialization
- Translate consumer insights and market trends into innovation pipelines
- Partner with R&D and Operations to accelerate product launches
- Drive localization and adaptation of Korean-inspired protein products for the U.S. market
- Manage stage-gate development processes and launch execution
3. Commercial & P&L Management
- Own category-level revenue, margin, and profitability performance
- Monitor business performance and identify growth opportunities
- Develop action plans to improve sales, margins, and operational efficiency
- Establish KPI dashboards and performance tracking systems
- Partner with Sales and Finance to achieve annual business objectives
4. Cross-Functional Leadership
- Collaborate closely with Sales, R&D, Operations, Supply Chain, and Finance
- Align product strategies with customer and retailer requirements
- Serve as a key liaison between U.S. operations and global teams
- Support strategic growth initiatives and business expansion efforts
Requirements
Required
- 10+ years of experience in product management, innovation, or category management within Food, CPG, or Consumer Products
- Proven experience leading product development and commercialization initiatives
- Strong business and financial acumen with P&L responsibility
- Experience managing product portfolios and driving profitable growth
- Strong cross-functional leadership and project management skills
Preferred
- Experience in protein, deli, fresh food, or refrigerated categories
- Experience in food manufacturing environments
- Experience working with Korean, Asian, or globally inspired food products
- Experience in founder-led or high-growth organizations
Success Metrics
- New product launch success rate
- Revenue growth by category
- Gross margin improvement
- Portfolio profitability
- SKU productivity and optimization
- Commercialization speed-to-market
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Cesna is a premier talent recruitment services company with a global presence. Established in 1999, we operate across the USA, China, Korea, Thailand, and the Asia Pacific region. Our expertise lies in recruiting senior and mid-level management roles, including executives, directors, and team managers. We are committed to partnering with our clients to help them cultivate strong leadership capabilities that provide a competitive edge in their industries. Headquartered in the Greater New York City area, Cesna offers recruitment services in key markets such as Shanghai, Hong Kong, Seoul, and Thailand, as well as throughout the United States. We currently serve over 3,000 clients, ranging from mid-sized firms to Fortune 500 companies, across a diverse array of industries. Recruitment Specialties Human Resources / Secretarial & Office Support / Finance & Accounting / Engineering & Manufacturing / Consumer & Retail / Sales & Marketing / Supply Chain & Procurement / Banking & Financial Services / Healthcare & Life Sciences / Information Technology / Executive Search / Legal & Advisory / Oil & Gas / Real Estate & Construction For Inquiry : [email protected]
Key team members

Park Misun

Boaz Oh

Bill Qiu

Christina Ham
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