Sr. Manager, Social and Creators

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro is seeking a strategic and results-driven Senior Manager, Social and Creators to support and execute our global creator and influencer marketing strategies while overseeing content and engagement on Hasbro’s organic social media channels. This individual will play a key role in developing and managing influencer programs and social strategies that bring Hasbro’s brand portfolio to life, driving engagement, awareness, and cultural relevance across priority markets.

The Senior Manager will collaborate with cross-functional teams to deliver high-quality campaigns and community engagement that resonate with fans and creators worldwide.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA.

What You'll Do:

Strategy & Execution

• Support the development and implementation of influencer marketing strategies across Hasbro & Wizards of the Coast’s diverse brand portfolio.
• Manage the execution of organic social strategies for Hasbro’s owned handles, ensuring content reflects platform best practices, timely engagement, and brand consistency.
• Contribute to exploring new trends in the creator economy, including social commerce, AI, and emerging platforms.

Campaign Development

• Partner with brand teams to design and execute influencer and social campaigns supporting product launches, entertainment releases, and fan engagement.
• Manage influencer and organic content briefs, timelines, and deliverables to ensure alignment with brand voice and community interests.
• Oversee campaign execution from creator sourcing to reporting, including product seeding, content delivery, and post-campaign insights.

Talent Relations & Community Building

• Build and maintain relationships with creators, influencers, and agencies across gaming, toys, pop culture, and entertainment.
• Act as a brand liaison to creator and fan communities, fostering engagement and loyalty through authentic interactions.
• Support long-term partnerships with key influencers and ambassadors.

Cross-Functional Collaboration

• Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
• Partner with regional teams to adapt influencer and social programs for local markets.
• Collaborate with internal teams to manage community engagement and publishing calendars across channels.

Measurement & Optimization

• Track campaign performance against KPIs, providing insights and recommendations to improve results.
• Lead post-campaign evaluations to inform future influencer and organic strategies.
• Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices.

What You’ll Bring:

• 8–10 years of experience in influencer marketing, social media, digital strategy, or talent management—preferably within entertainment, gaming, toys, or consumer brands.
• Strong understanding of creator economy platforms, trends, and content formats across TikTok, YouTube, Instagram, and emerging channels.
• Experience managing official brand social handles and developing content strategies.- Demonstrated success executing influencer and organic social campaigns with measurable outcomes.
• Established network of relationships in the creator and agency ecosystem.
• Strong communication, project management, and organizational skills.
• Ability to manage multiple projects simultaneously with a high level of attention to detail.
• Passion for pop culture, fandoms, and building communities.