Demand Generation Specialist, Mid-Market

Have you heard of BlueCat? We’re one of those hidden gems that’s been disrupting the market as a key player in the rapidly growing space of Intelligent Network Operations. Organizations require a new model of network operations that links foundational core services with a deep, predictive understanding of network health and performance to improve change readiness. BlueCat’s Intelligent NetOps is a first-to-market combination of systems of understanding and change. BlueCat enables teams to enhance agility and mitigate risks from high rates of change with a unified management lifecycle, from provisioning to proactive troubleshooting and remediation.

At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.

Responsibilities
-Strategize, execute, and optimize a data-driven demand generation new logo campaign strategy to achieve sales goals for our global mid-market segment
-Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
-Plan and execute our new logo mid-market focused demand gen webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
-Strategize and execute email nurtures to progress mid-market top-funnel leads to MQL for handoff to SDRs
-Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
-Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
-Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
-Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Mid-Market
-Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
-Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
-Document processes in Powerpoint, Sharepoint, and Confluence for transparency, document project management in Monday.com

Qualifications
-Experience: 2–3 years of experience in B2B demand generation, digital marketing, or campaign management, with hands-on experience executing multi-channel marketing programs.
-Industry Knowledge: Preferred background in SaaS, cybersecurity, network infrastructure, or enterprise technology marketing.
-Campaign Execution: Proven ability (or aptitude) to build, launch, and optimize integrated demand generation campaigns across email, paid media, webinars, events, and content syndication.
-Hustle-and-determination: a drive to constantly improve both yourself and your peers. We are seeking a go-getter. Able to prioritize competing tasks, self-directed, a bias for action.
-A Can-Do Attitude: nothing is impossible with some creativity and flexibility
-Project Management: Ability to manage multiple projects with intertwining deadlines while staying focused on the details
-Analytical Skills: Strong interest, and aptitude to learn, marketing funnel metrics, lead lifecycle management, campaign attribution, and pipeline reporting.
-Collaboration: Excellent cross-functional communication and stakeholder management skills, with experience partnering closely with sales, SDRs, product marketing, and operations teams.
-Content & Messaging: Ability to align campaign messaging with buyer personas, customer pain points, and business objectives to drive engagement and conversion.
-Tools: Experience with Salesforce, marketing automation platforms (e.g., Marketo, HubSpot), analytics tools (e.g., Google Analytics, Salesforce CRM Analytics), and paid media platforms (e.g., LinkedIn Campaign Manager, Google Ads).
-Channel Knowledge: Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred

If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.

In addition, we offer a range of appealing perks, including:

A Professional Development Budget

Dedicated Wellness Days and Wellness Week

A Lifestyle Spending Account

An Employee Recognition Program

Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!

BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity.