Senior Sponsorship Manager/Lead Sponsorship

Job Description: Senior Manager – Sponsorship & Partnerships

Role Summary

Drive sponsorship revenue and long-term brand partnerships across marquee exhibition portfolios. This role owns the complete sponsorship lifecycle—from high-value outbound business development and custom pitch curation to cross-show upselling and on-ground execution.

Key Responsibilities

• Revenue Generation: Achieve assigned sponsorship targets by identifying, negotiating, and closing new commercial opportunities and customized packages.
• Portfolio Cross-Promotion: Create bundled, multi-show sponsorship opportunities to maximize brand participation across the entire event portfolio.
• Business Development: Hunt for new leads via aggressive outbound outreach (cold calling, networking, industry events) and pitch directly to CXOs, Marketing Heads, and Brand Managers.
• Pipeline Management: Maintain a healthy, accurately forecasted sales pipeline within the CRM, driving strong proposal-to-conversion ratios.
• Delivery & Customer Success: Coordinate with internal teams to ensure all on-ground branding and digital deliverables are flawlessly executed, driving sponsor ROI and high renewal rates.

Key Performance Indicators (KPIs)

• Sponsorship Revenue Achieved vs. Target
• New Business Conversion & Renewal/Retention %
• Cross-Show Revenue Generated
• Pipeline Value & Proposal-to-Closure Ratio

Requirements

Candidate Profile

• Experience: 8–10 years in Sponsorship Sales, Exhibition Sales, Media Sales, or B2B Event Partnerships.
• Target Industries: Exhibitions, Large-scale Events, Media & Advertising, or Corporate Summits.
• Core Skills: C-Suite pitching, high-stakes negotiation, strategic pipeline management (CRM), and end-to-end client servicing.