Salesforce Marketing Cloud Email Specialist

We are seeking a hands-on Salesforce Marketing Cloud Email Specialist to design, build, test, and optimize scalable, data-driven email campaigns, templates, and automated customer journeys.

This role operates at the intersection of marketing strategy, customer data, and technical execution — translating business requirements into high-performing lifecycle communications within SFMC. You will partner closely with Marketing, Data Automation, and Business Intelligence teams to ensure campaigns are accurate, scalable, and performance-driven.

This is a builder role with strong ownership over execution and campaign delivery.

The Basics

Location: Preference is to be by one of our offices in Swedesboro, NJ, Portland, ME or a remote option.
Job Type: Full Time, permanent
Schedule: Monday–Friday, 8 AM–5 PM
Compensation: The target base pay range for this position is $90K-$105K base plus an annual bonus commensurate with the individual's experience and qualifications.
Benefits: Eligible

How You’ll Make an Impact

Email & Template Development

• Build responsive, cross-client email templates and campaigns using HTML and CSS
• QA and test campaigns to ensure rendering accuracy across devices and inbox providers
• Maintain reusable, modular components and scalable template systems

Data, Segmentation & Personalization

• Develop dynamic and personalized content using AMPscript and conditional logic
• Build and manage Data Extensions
• Support data validation, segmentation accuracy, and list hygiene processes

Journey & Automation Implementation

• Execute lifecycle campaigns in Journey Builder (welcome, abandonment, retention, win-back)
• Configure and deploy triggered and scheduled sends
• Troubleshoot campaign logic, data issues, and journey performance

Performance & Optimization

• Collaborate to design and deploy A/B tests and optimization strategies
• Monitor key campaign metrics (open rate, CTR, revenue per send, etc.)
• Support deliverability best practices and issue resolution

Cross-Functional Collaboration

• Translate marketing requirements into efficient, scalable technical builds
• Partner with Marketing, Data Automation, and Business Intelligence to support roadmap priorities
• Document processes and contribute to continuous improvement initiatives

What We’re Looking For

• Bachelor’s degree or equivalent relevant work experience
• 3–5 years of email development experience
• 2+ years hands-on Salesforce Marketing Cloud experience and SFMC Certification(s) preferred
• Strong proficiency in AMPscript, HTML, and CSS
• Experience with Email Studio, Journey Builder, and Data Extensions
• Familiarity with APIs or triggered send configurations
• Working knowledge of email deliverability best practices
• Experience supporting B2B, B2C, or subscription lifecycle programs
• Experience in Animal Health or Pharmacy Benefit Management is a plus

What You’ll Love About Wedgewood

• Competitive compensation and benefits
• Opportunities for growth and career development
• A supportive, team-first culture where your work matters
• The ability to make a real impact on animal health every day
• Medical, dental, vision and voluntary benefit coverages
• Company Paid Life Insurance and disability coverage
• 401(k) retirement plan with generous company contribution
• Paid time off that increases every year
• Tuition reimbursement opportunities
• Strong internal promotion and career development programs