SEO & GEO Analyst

The Opportunity A digital marketing agency focused on the financial services vertical is building out its SEO function to cover both traditional search and AI-driven discovery. You'd own the technical and analytical side of SEO across a client portfolio — not just running audits and reporting rankings, but shaping how the team approaches GEO, consent-aware tracking, and scalable workflows. Strong performance here means clients rank better, track cleaner, and see measurable growth in organic traffic within the first two quarters.

What You'll Own

• Drive organic performance improvements across client websites through technical SEO, on-page optimization, and structured content strategy

• Build and maintain accurate tracking infrastructure using GA4 and GTM, ensuring data integrity across client accounts

• Lead GEO implementation efforts, improving client visibility across AI-powered search experiences and answer engines

• Audit and support Consent Management Platform setups so tracking remains reliable as privacy regulations evolve

• Develop repeatable processes and documentation that allow the team to scale SEO execution without losing quality

• Identify and prioritize ranking, traffic, and conversion opportunities across the client portfolio

What We're Looking For

• 3+ years in an SEO role at a digital marketing agency (agency experience is required)

• Hands-on proficiency with Google Tag Manager and Google Analytics 4

• Solid technical SEO foundation: crawl analysis, site architecture, Core Web Vitals, schema

• Familiarity with Consent Management Platforms and how consent settings affect data collection

• Systems thinker: you look for ways to turn one-off tasks into repeatable, scalable workflows

Nice to Have

• Google Data Studio / Looker Studio reporting experience

• Experience with AI tools like Claude in day-to-day work (Claude Cowork a plus)

• Working knowledge of GEO and how AI search differs from traditional SERP optimization

Tools and Stack Google Tag Manager, Google Analytics 4, Google Data Studio/Looker Studio, Consent Management Platforms, Claude/AI workflow tools

Details

• Location: Remote, Latin America

• Time Zone: US overlap preferred (specific hours not stated)

• Salary: Competitive — share your expectations when you apply.

• Type: Full-time

• Start: Flexible

About the Company A US-based digital marketing agency that works exclusively with community financial institutions, helping them grow organic traffic, manage their digital presence, and navigate emerging AI-driven search channels. The team is lean and specialized, and this role has real influence over how they evolve their SEO service offering.

How It Works:

1. Apply below — takes 2 minutes.

2. Within 5 minutes of applying, you'll receive a phone call from our AI hiring assistant for a quick screening.

3. If you pass the screening, you'll move into an interview with a LatamCent recruiter.