About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.

About the role

As Content Producer (Senior), your mission is to lead the planning and production of Lovepop’s content output — overseeing team of Junior Content Creators across product-driven, story-driven, and distribution-driven content lanes — while staying hands-on with briefs, quality control, and cross-team collaboration.

### Accountabilities

Content Planning & Brief Ownership (40% of time)

Plan the weekly and monthly content roadmap across the three content lanes (product-driven, story-driven, distribution-driven). Write shoot-ready briefs for the two Junior Content Creators that translate marketing goals into producible content — hooks, references, scripts, success criteria. Review every piece before publish; ensure brand consistency and quality. Maintain Lovepop’s content library, hook templates, and performance learnings.

Team Management & Output Ownership (30% of time)

Directly manage two Junior Content Creators day-to-day: lead standups, give creative feedback in real time, unblock production issues, manage shooting schedules, and ensure on-time delivery to the publish queue. Onboard, develop, and ramp the two juniors over their first three months; assign content lane specialization once each junior has demonstrated strength.

Cross-team Collaboration & Performance (30% of time)

Partner with the Performance Marketing team to understand what content concepts are driving paid social performance; feed those learnings back into briefs and templates. Partner with Marketing on organic brand storytelling across Instagram and TikTok. Iterate the production pipeline based on actual performance data — what hooks convert, what formats fatigue, when to refresh.

### Qualifications

Required — Experience

3–5 years of content production experience for B2C or D2C consumer brands, with a proven track record in short-form video (TikTok, IG Reels). At least one experience managing 1+ direct report or 1+ external creator (in-house junior or freelance). Strong portfolio demonstrating short-form content with measurable engagement or performance results.

Required — Tools & Language

Comfortable with the full short-form production loop: shoot direction, editing in CapCut / Adobe Premiere / DaVinci Resolve, hook design, caption writing. Fluent in Asana or Notion for production planning. Working English proficiency for reading briefs and async communication with the Boston team.

Strong Plus — AI Tools & US Market

Hands-on with AI content tools (Veo, Midjourney, ElevenLabs, ChatGPT for scripts and hooks); prior work with US/Western D2C brands targeting US consumers; paid social creative testing experience. Personal short-form video presence (TikTok or IG) is a bonus.

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other

Lovepop Operating Philosophies

A+ talent loves working with A+ talent. A+ talent delivers 10x outcomes.

Growth mindset. We believe people develop over time, that capability increases through belief and hard work. Most increases in productivity come from leveling up and applying more leverage and focus over time rather than by applying more resources or hours.

The team I’m on is more important than the team I lead. From Patrick Lencioni’s “The Advantage”: leaders need to put their working team’s objectives ahead of the objectives of the team they themselves lead for an organization to be effective.

Executive leadership team commitments: We value our time together, Create a safe space, Get everything on the table, Make clean agreements, Set the standard.

Content Producer

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