Sales Team Builder / Sales Operator
Posted about 1 month ago
Home Services Growth Partner (Ontario, Canada-Based, U.S.-Focused)
About the Opportunity
Our client is seeking a proven Sales Team Builder / Sales Operator who has personally lived the growth journey inside a home service business.
This is not a corporate sales management role.
This is not a consulting position for someone who has only advised companies from the outside.
We are looking for an operator who started in the trenches as a sales representative, mastered the sales process firsthand, became a top producer, and eventually helped build and scale a high-performing sales team from the ground up.
You have been both:
- The player
- The coach
You understand the realities of scaling because you have personally experienced them.
You know what it feels like to:
- Run appointments yourself
- Be the founder-led salesperson or first sales hire
- Build systems while still actively selling
- Train new reps while carrying production targets
- Transition a company from “one strong salesperson” into a real sales organization
We are not looking for someone who managed 50+ reps inside a large corporate environment.
We are specifically looking for someone who helped build the first 3–5 sales reps and learned firsthand what breaks during that critical transition stage — because that is exactly where many of our clients are today.
About Our Client
Our Client helps home service companies break through growth constraints by installing real operational systems inside their businesses.
They primarily work with founder-led home service companies, generating approximately:
- $2M–$10M in annual revenue
Industries include:
- Foundation repair
- Waterproofing
- Crawlspace services
- Concrete lifting
- Renovation
- Electrical
- HVAC
- Roofing
- Plumbing
- Restoration
- Other local service businesses
Many of these companies are currently trying to:
- Hire their first professional sales reps
- Build consistency beyond the owner
- Improve close rates
- Increase accountability
- Install onboarding and training systems
- Scale operations without losing culture or service quality
This role is specifically designed to help clients navigate that exact transition.
Requirements
What You’ll Do
You will work directly with founders, owners, and small sales teams to help build scalable, repeatable sales systems.
This is a highly hands-on operational role focused on implementation — not theory.
Key Responsibilities
You will help clients:
- Recruit and interview sales representatives
- Build onboarding and ramp-up systems
- Develop training processes and playbooks
- Improve sales scripts and appointment structure
- Run role-play and coaching sessions
- Create KPIs, scorecards, and accountability systems
- Improve follow-up and lead management processes
- Establish sales meeting rhythms and operational discipline
- Coach founders, player/coaches, and developing sales leaders
- Transition from founder-led sales into scalable team-based sales operations
You will also contribute internally by helping standardize and refine operational sales systems across multiple home service industries.
Who We’re Looking For
The Ideal Candidate Probably:
- Started as a sales rep
- Became a top-performing producer
- Eventually trained, coached, or mentored newer reps
- Helped scale a company from 1 salesperson to a small sales team
- Built systems out of necessity, not theory
- Understands what actually works in the field
- Can speak from direct operational experience
Preferred Industry Background
Experience in one or more of the following industries is highly preferred:
- Foundation repair
- Waterproofing
- HVAC
- Roofing
- Remodeling
- Restoration
- Plumbing
- Electrical
- Windows & doors
- Solar
- Other in-home sales environments
You Deeply Understand:
- In-home selling
- Appointment flow and structure
- Objection handling
- Rep accountability
- Training consistency
- Sales culture development
- Rep ramp-up and performance management
- The operational breakdowns that happen when founders begin scaling
What Success Looks Like
Success in this role means:
- Clients successfully hire and ramp productive sales reps
- Owners become less dependent on themselves for revenue generation
- Sales systems become repeatable and scalable
- New reps reach productivity faster
- Revenue becomes more predictable
- Sales culture improves
- Accountability becomes operationalized throughout the business
Benefits
We are open to structuring compensation creatively for the right operator.
Potential compensation structure may include:
- Base compensation
- Performance-based incentives
- Profit-sharing opportunities
- Equity participation
- Long-term upside tied to portfolio growth
Our priority is finding the right operator — not forcing the right person into a rigid structure.
Why This Role Is Different
Most coaching companies teach theory.
Our client installs systems.
They don't provide generic sales advice. They provide someone who has personally lived through the difficult transition from:
“The owner sells everything”
to
“We have a functioning, scalable sales team.”
If you have lived that journey firsthand and know how to help companies successfully navigate it, we would love to speak with you.
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Key team members
Moustafa Ahmed
Susan Simone, SHRM-CP
Fahad Tahlawi
Hossam Eldin Ramadan, SPHRi™
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