VP Marketing

We are seeking a VP, Marketing to join our team. In this role, you will help support our mission by ensuring high-quality execution of daily responsibilities, maintaining accuracy, and contributing to a collaborative environment focused on patient care and continuous improvement.

Wedgewood Pharmacy is seeking a strategic, results-oriented Vice President of Marketing to build and lead a high-impact marketing organization that accelerates sustainable revenue growth across patient-specific compounding and office-use products. This role will serve as a key member of the Commercial Leadership Team and will be responsible for developing and executing an integrated B2B and B2B2C marketing strategy in a highly regulated animal health environment. The VP, Marketing will create a scalable marketing engine that drives predictable, consistent growth in both sales focused and non-focus accounts.

The Basics

Location: This is a remote position but must be able to commute to our Swedesboro, NJ office when needed.

Job Type: Full Time,
Schedule: Mon-Fri
Compensation: The base pay range for this position starts at $190K base plus an annual bonus commensurate with the individual's experience and qualifications
Benefits: eligible

How You’ll Make an Impact

• Accelerate growth of patient-specific compounding through increased refillable new prescriptions and prescription longevity
• Build and operationalize a prescription management marketing system that drives adherence, refills, and lifetime value
• Enable Sales and Corporate Accounts teams with plans, tools, materials, and insights that improve conversion and productivity
• Develop a balanced strategy to optimize and sustain office-use compounded product sales
• Establish data-driven, compliant marketing practices that scale

Strategy & Growth Leadership

• Own & execute the enterprise marketing strategy aligned to Wedgewood’s commercial growth priorities.
• Design a marketing engine that effectively reaches, converts, and retains customers beyond direct sales coverage.
• Drive predictable demand generation across digital, content, lifecycle, and omnichannel programs.
• Balance near-term revenue impact with long-term brand and customer equity.

Marketing Plan Creation & Execution

• Builds & executes Wedgewood and Blue Rabbit brand / portfolio strategies, materials, messaging, tools & tactics.
• Lead marketing initiatives that drive growth in prescriptions and develop and scale prescription lifecycle programs.
• Partner with Business Intelligence and Digital Experience to measure script velocity, refill rates, and performance.
• Create a clear go-to-market and lifecycle strategy for office- use compounded products.
• Create a marketing calendar to optimize portfolio positioning, promotional cadence and channel execution.

Financial & Commercial Acumen

• Own marketing-driven product demand forecasts in partnership with operations, sales, finance, product and business intelligence to support capacity planning, inventory management, and service-level performance
• Partner with Finance to support budgeting, reforecasting, and variance analysis tied to revenue, gross margin, and contribution margin
• Manage the marketing function’s promotional and operating expense budgets, ensuring disciplined investment, ROI measurement, and alignment to growth priorities
• Demonstrate strong understanding of Wedgewood’s revenue models, and EBITDA impact, translating marketing investments into financial outcomes
• Establish ROI frameworks to evaluate campaigns, channels, and programs based on revenue lift, margin impact, and customer lifetime value.

Product, Competitive & Industry Knowledge

• Creates and maintains Wedgewood product and technical knowledge.
• Develop and share market, customer and industry knowledge.
• Monitors market conditions for changes that impact Wedgewood’s business.
• Continuously gather knowledge of competitors and how to effectively position Wedgewood’s solutions against them.

Sales Enablement & Commercial Partnership

• Work in lockstep with Sales leadership, Corporate Accounts, and Inside Sales
• Deliver sales-ready plans, messaging, tools, and campaigns that are practical and executable
• Support account-based strategies for enterprise and multi-location customers.

Team Leadership & Development

• Build, lead, and mentor a team of both marketing leaders and individual contributors.
• Establish clear goals, operating rhythms, and performance metrics.

What We’re Looking For

• Bachelor’s degree or equivalent related work experience required; MBA preferred
• Demonstrated experience building and managing product demand forecasts in collaboration with sales, finance and operations.
• Proven ability to manage multi-million-dollar marketing and promotional budgets with accountability for ROI.
• 12+ years of progressive marketing experience, including senior leadership roles
• Demonstrated success in B2B and B2B2C marketing environments.
• Proven ability to lead and scale high-performing marketing teams and lead and influence cross functional teams and partner with Sales to enable frontline execution.
• Track record of building demand engines that drive growth without direct sales coverage.
• Deep understanding of lifecycle marketing, digital engagement, and omnichannel strategies.
• Experience operating in a regulated industry (pharma, animal health, healthcare, medical devices, or similar).
• Experience in animal health, veterinary, or adjacent healthcare markets is preferred
• Familiarity with prescription-based or refill-driven business models and working with compounding pharmacies or customized therapeutics is a plus.

What You’ll Love About Wedgewood

• Competitive compensation and benefits
• Opportunities for growth and career development
• A supportive, team-first culture where your work matters
• The ability to make a real impact on animal health every day
• Medical, dental, vision and voluntary benefit coverages
• Company Paid Life Insurance and disability coverage
• 401(k) retirement plan with generous company contribution
• Paid time off that increases every year
• Tuition reimbursement opportunities
• Strong internal promotion and career development programs

Why We Do What We Do

At Wedgewood Pharmacy, your work has purpose. Every prescription you help prepare, support, or deliver contributes to improving the health and well-being of animals. We are passionate about what we do and proud to build a workplace where people feel supported, included, and valued.

Our Commitment to Inclusion

Wedgewood Pharmacy is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where everyone can thrive.