Product Marketing Specialist

TreviPay is seeking a creative and self-motivated Product Marketing Specialist to support go-to-market efforts across product, partnership, and client program launches. They will work to ensure messaging alignment, launch readiness, and post-launch performance tracking. This role is ideal for a marketer with approximately three years of experience in product marketing, market research, or a related field, who enjoys working in a cross-functional environment translating complex offerings into compelling narratives. 

Key Responsibilities: 

Launch Support & Execution 

Assist in planning and executing go-to-market strategies for:  

• New product launches 
• Strategic partnership rollouts 
• Client-specific program launches 
• Coordinate launch timelines, deliverables, and stakeholder communications. 
• Manage the creation of launch assets (e.g., sales enablement materials, one-pagers, presentations, landing pages) by developing clear, actionable briefs for the Content squad and coordinating reviews with internal subject matter experts. 

Partner Marketing (Channel and Client Partners)  

• Support go-to-market and marketing initiatives with strategic partners, including client and channel partners. 
• Contribute to partner-related marketing efforts such as: 
• Events and field marketing activities 
• Co-marketing campaigns 
• Content co-creation and shared assets 
• Collaborate with the Content, Communications, and Demand Generation squads to support the execution of these initiatives. 
• Assist with gathering outside-in insights from partners and the market to help inform future messaging and program strategies. 

Positioning & Market Insights 

• Support product and company positioning by collaborating with internal stakeholders and external partners to refine narratives and ensure alignment across communication channels.  
• Conduct research to understand market trends, customer needs, and the competitive landscape. 
• Translate insights into actionable recommendations for positioning and differentiation across verticals, personas, and use cases. 

Cross-Functional Collaboration 

• Work closely with Product, Sales, Account Management, and Partnerships teams to gather insights and align on launch goals. 
• Partner with the Communications, Content, and Demand Generation squads to ensure cohesive storytelling across channels and formats. 
• Create and maintain sales enablement assets to support product and program adoption. 

Project Management 

• Manage multiple concurrent projects with attention to detail and deadlines. 
• Use project management tools to track progress and communicate updates. 

Preferred Qualifications: 

• Approximately 3 years of experience in B2B product marketing, market research, strategic marketing, or related roles. 
• Experience with project management tools like Asana, Jira, or similar platforms. 
• Experience in fintech, SaaS, or payments is a plus. 
• Strong writing and communication skills. 
• Comfortable working in a fast-paced, cross-functional environment.