GTI Fabrication logo

Marketing Manager

Posted 29 days ago

OfficeBuffalo, NYSE105k - 125k USD
### Role Overview

The Marketing Manager’s initial focus will be on developing and executing an employer branding strategy to support organizational growth and technical recruitment. Over time, the scope of the role could expand to include broader corporate branding, digital strategy, and long-term market positioning. Reporting to the Director of Business Development, this individual will lead the transition from initial brand awareness to a sophisticated, industry-leading presence.

### Key Responsibilities
  • Employer Branding: Develop an employer value proposition (EVP) to attract top-tier technical and engineering talent. Collaborate with stakeholders across different departments to enhance digital presence on career platforms and professional social networks.
  • Brand Evolution: Lead the gradual transition from brand awareness to comprehensive corporate branding, ensuring a consistent voice and visual identity across all business units.
  • Digital Strategy & SEO: Manage and optimize GTI’s online presence. While the strategy excludes traditional showcases and conferences, it prioritizes SEO best practices to drive organic visibility and brand authority. Own and maintain social media platforms including LinkedIn, Instagram, etc.
  • Content Strategy: Create compelling narratives highlighting technical projects, organizational culture, and engineering capabilities to engage prospective employees and industry partners.
  • Departmental Growth: As the inaugural member of the marketing function, this role includes the eventual opportunity to build and lead a dedicated marketing team as the organization scales.
  • ### Qualifications
  • 5+ years of experience in marketing, with a focus on brand development or recruitment marketing.
  • Background in building brand awareness within technical, manufacturing, or mission-critical infrastructure industries.
  • Proficiency in SEO, digital marketing tools, and content management systems.
  • Strong communication skills with the ability to translate complex modular infrastructure concepts into engaging messaging.
  • A self-directed professional capable of working independently and transitioning into a leadership capacity.
  • ### Perks & Benefits

    GTI Energy offers a competitive compensation and benefits package designed to support employees and their families while providing long-term career growth opportunities within a fast-growing manufacturing organization. Benefits may include:• Medical, dental, and vision insurance

  • 401(k) with company match (where applicable)
  • Paid Time Off (PTO) and paid holidays
  • Sick time in accordance with state and local requirements
  • Company-paid life insurance and disability coverage
  • Career advancement opportunities within a rapidly growing organization
  • Exposure to advanced manufacturing, modular infrastructure, and large-scale industrial projects
  • Collaborative, fast-paced environment with strong operational and engineering leadership
  • Employee-focused culture centered on safety, quality, accountability, and continuous improvement
  • Benefits eligibility and offerings may vary based on position, location, and employment classification.

    Job details
    Workplace
    Office
    Location
    Buffalo, NY
    Experience
    SE
    Salary
    105k - 125k USD
    per year
    GTI Fabrication logo
    GTI Fabrication
    View company page

    GTI Fabrication is a leading U.S.-based contract manufacturer specializing in complex steel enclosures and fully integrated systems for Energy Storage (BESS), Power Generation, Modular LNG, Data Centers, Defense, and Offshore markets. Founded in 2015 in Buffalo, NY, GTI has rapidly expanded with advanced manufacturing facilities in Buffalo, Phoenix, and Monterrey, offering over 1,000,000 sq. ft. of combined production space. Our capabilities span structural steel fabrication, precision welding, powder coating, mechanical and electrical integration, battery integration, and end-of-line testing—all under one roof. We are an ISO 9001:2015 certified manufacturer and one of the only LRQA and ABS-approved ISO shipping container factories in the U.S., ensuring full TAA/BAA compliance for government and defense contracts. At GTI, we believe in long-term partnerships over vendor relationships. Our engineering, manufacturing, and supply chain teams work side-by-side with customers to bring complex products from prototype to mass production—on time, on budget, and at scale. Key Capabilities ✔ U.S. and Mexico-based Manufacturing ✔ BESS Enclosure Fabrication & Integration ✔ ISO Container Customization & Certification (CSC, ABS, LRQA) ✔ Power Gen Packaging & Modular Data Centers ✔ Busbar, Wire Harness, and Battery Module Assembly ✔ Robotic Welding & Automation ✔ Full-Service Engineering & Prototyping ✔ High Volume Manufacturing

    Employees
    233
    Industry
    Manufacturing
    Headquarters
    Buffalo, NY
    Founded
    2015
    Company location
    3100 Lake Shore Road, Buffalo, NY 14219, US

    Key team members

    Anthony Adragna

    Anthony Adragna

    Christopher Rossi

    Christopher Rossi

    Shane Kemplin

    Shane Kemplin

    Brad Gallion

    Brad Gallion

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