Go-to-Market Enablement Program Manager

About the Role

The Go-to-Market Enablement Program Manager is a cross-functional orchestrator responsible for ensuring CentralReach's go-to-market programs land on time, with the right training, the right stakeholders aligned, and clear measures of success. This role sits within the Enablement team and partners closely with Sales, Solution Consultant, Marketing, Product, and Customer Success to bring GTM programs to life in a way that actually sticks in the field.

You're the person making sure all the pieces come together.

What You'll Own

• End-to-end program management for all go-to-market launches, including new product releases, sales plays, and strategic initiatives

• Cross-functional coordination across GTM stakeholders to ensure enablement inputs (training plans, resources, timelines) are scoped, assigned, and delivered on time

• Definition and tracking of enablement success metrics for each program, including adoption, readiness, and business impact indicators

• Manager accountability frameworks that ensure frontline leaders are reinforcing training and driving behavior change post-launch

• GTM readiness assessments to flag gaps before a program goes live

• Change management planning and execution to support field adoption. Ensuring reps and managers understand what's changing, why it matters, and what's expected of them

• Partnership with the Enablement team to ensure onboarding curriculum reflects the latest programs and product launches, so new hires are set up with current knowledge from day one

• Building, owning, and continuously refining a scalable program management operating model that grows with the GTM motion

What You'll Bring

• 3+years of experience in sales enablement, GTM operations, program management, or a related field

• Experience applying change management principles to drive adoption of new programs, processes, or initiatives

• Deep experience managing complex cross-functional initiatives with multiple stakeholders and competing timelines

• Strong communication and facilitation skills. You can run a working session, align stakeholders who disagree, and present up to leadership

• The ability to define what "good" looks like, build toward it, and course-correct along the way

• Familiarity with Salesforce and enablement platforms such as Gong and Highspot is a plus

• Comfort experimenting with AI tools to improve program efficiency. Whether that’s accelerating content development, synthesizing field feedback or improving how we track and report on program impact.

How You'll Work

You'll report directly to the Director of Enablement and collaborate closely with your Enablement teammates. You'll be embedded in GTM planning cycles and serve as the connective tissue between what's being launched and whether the field is actually ready to execute.