Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts.
Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists.
Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages.
Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.
Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas.
Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups.
Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.

Requirements

3+ years of experience in B2B performance marketing, demand generation, or user acquisition, with at least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs.
Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.
Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads.
Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies.
Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).
Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration.
Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting.

Benefits

Flexible schedules and opportunity to work remotely;
Ambitious and supportive team who love what they do, appreciate each other, and grow together;
Internal programs for adaptation and training, development of soft skills, and leadership abilities;
Partial compensation for participating in external training and conferences;
Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
Corporate prices on hotels and travel services;
MyTime Day Off - an extra non-working day without loss of compensation.

Growth Manager