About Onit
We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.
We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.
If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.
Revenue and Pipeline Ownership
- Own quarterly and annual pipeline targets aligned to sales quota.
- Marketing-sourced and Marketing-influenced pipeline contribution to bookings — the headline number
- Quarterly pipeline forecasting and weekly variance reporting
- Partner with sales leadership on the Top 100 and Mid-Market account plans
- Run the integrated planning cycle quarterly: target accounts, plays, channels, content, measurement
- Set the operating rhythm for the team — weekly pipeline review, bi-weekly play retrospectives, monthly performance reviews
- Deploy and own the AI agents that augment the team (Account Briefing, Content Atomization, Pipeline Hygiene, Workflow Audit)
- Be marketing's primary partner to SDR and AE leadership, improving marketing-to-sales feedback loops.
- Own the SFDC Engagement Cockpit operating rules with Marketing Ops and SDR managers
- Drive the SAL-to-SQL accountability conversation with sales — using data, not opinion
- Co-own the Acceleration Plan execution with the CRO's office.
- Establish dashboard visibility into speed-to-lead and campaign influence.
- Day-to-day ownership of HubSpot, HG Insights, ZoomInfo Marketing, Metadata.io, and the SFDC Engagement Cockpit
- Deploy Account Briefing Agent (P1, first 30 days)
- Deploy and operate Pipeline Hygiene Agent and Workflow Audit Agent
- Continuous evaluation of new tools and AI capabilities; recommend additions or replacements quarterly
- Manage direct reports across Campaign Management, Paid Media, Content Operations, and Field Marketing
- Establish execution cadence and accountability frameworks.
- Prioritize based on revenue impact and resource constraints.
- Develop and mentor team members into strategic operators.
ABM Strategy & Execution
Demand Engine
Marketing-Sales Alignment
Tech Stack and AI Leverage
Team Leadership
- 8+ years in B2B marketing with at least 4 years owning pipeline as a primary metric
- Direct experience running an ABM-first marketing function at a B2B enterprise software company in the $50M to $300M ARR range
- Proven track record managing a team of 5+ marketing professionals across multiple specialties (campaign, paid, content, field)
- Demonstrated SAL-to-SQL or equivalent funnel-conversion improvement at scale
- Deep fluency in: SFDC, HubSpot (or equivalent MAP), HG Insights or 6sense or Demandbase, ZoomInfo, Metadata.io or equivalent ABM orchestration
- Demonstrated AI/agent fluency — has built or operated AI workflows that delivered measurable productivity or quality lift
- Experience working in lockstep with sales and SDR leadership on shared pipeline accountability
- Legal tech, ELM, CLM, or adjacent enterprise B2B segment experience
- Experience replacing an MQL-oriented model with an account-engagement-oriented model
- Prior experience with Reddit Ads, programmatic content syndication, or other emerging channels
- Experience operating in a CRO-led GTM organization
Preferred
Other open roles at Onit, Inc.(6)
ONIT INC. is a leading, international, IT consulting agency based in New York City. We use the same tried and true processes that our parent company has used for decades, vetting and interviewing prospects through an increasingly rigorous system of personality assessments, skillset examinations, background checks, and diligence procedures. We have cultivated our team for over a decade, and look forward to working with you to address your latest IT challenge!
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