Media Relations Specialist

Role Summary: A strategically minded Media Relations Specialist responsible for driving impactful media coverage, shaping narratives, and supporting client growth within a fast-paced agency environment.

Report to: Managing Director

Location: Claremont, Cape Town

Work Set-up: Hybrid

Schedule: Monday–Thursday (Office based). Fridays (Remote)

Ideal Candidate:

An experienced but hungry PR professional who combines strategic capability with execution excellence, thrives under pressure, and brings energy, initiative, and credibility to both clients and media.

Responsibilities:

Media Relations & Content

• Build, manage, and leverage strong media relationships across South Africa (Africa exposure advantageous) 
• Proactively identify and secure high-impact media coverage and interview opportunities 
• Develop compelling content including press releases, op-eds, advertorials, media statements, and digital copy 
• Craft strategic pitch angles and narratives aligned to client objectives 
• Stay informed on news, media, and social trends to identify timely opportunities 

Strategy & Campaign Delivery

• Develop and execute strategic media and communications plans 
• Translate client objectives into impactful PR campaigns and storytelling 
• Identify creative, non-obvious opportunities to generate visibility and engagement 
• Contribute strategic thinking beyond execution, with increasing independence 

Social & Digital Integration

• Develop and manage content calendars aligned to client communication objectives 
• Oversee community management, ensuring timely and appropriate responses 
• Support crisis communications by identifying and managing urgent or sensitive issues 
• Apply a strong understanding of digital and social media landscapes 

Client Service & Account Management

• Build strong, credible relationships with clients and act as a trusted partner 
• Develop a deep understanding of client businesses and industries 
• Anticipate client needs and proactively identify solutions and opportunities 
• Support onboarding of new clients 
• Compile status reports, action plans, and monthly reporting 
• Ensure consistent delivery against client expectations and retainers 

Growth & Commercial Contribution

• Contribute to new business pitches and agency growth initiatives 
• Identify opportunities to expand scope within existing client accounts 
• Support overall client retention through value-driven delivery 

Ownership & Team Contribution

• Take full ownership of deliverables from strategy through to execution 
• Work independently while collaborating effectively within the team 
• Step into broader responsibilities as required to support team capacity 
• Manage multiple projects simultaneously, ensuring deadlines are met

Requirements

• Degree in any field, even beyond Communication/PR (Postgraduate qualification advantageous)

• Proven experience in media relations / PR (agency preferred) 
• Established media contacts – Africa media book advantageous
• Socially conscious and able to unpack complex ideas
• Experience in different subjects across a variety of sectors
• Cape Town based, with own vehicle

Competencies:

• Strong Strategic thinking 
• Relationship building and influence 
• Commercial awareness 
• Passion for storytelling
• High drive and proactive “hustle” mindset 
• Resilience in a high-pressure environment 
• Attention to detail
• Independent worker and fast thinker 
• Strong ownership and accountability
• Creative opportunity spotting

About the Company: Be-cause Integrated Communications

Company summary:

Be-cause is a purpose-driven, independent communications powerhouse that specialises in connecting brands to the communities they impact. With a focus on complex sectors like climate science and technical research, they excel at transforming data and content into accessible, human-centric narratives

Mission:

A strong commitment to "communications for change," ethical storytelling, and building narratives that contribute to global solutions.

Expertise:

We blend South African expertise with a global reach, keeping our "ears to the ground" to help clients stay ahead of the narrative.

Core Services:

Integrated PR strategy, multi-channel editorial coverage, reputation management, content creation, and more.

Culture:

We value intention, accountability, and continuous professional development, fostering an environment where team members can take pride in meaningful impact.

Ideal Candidate:

An excellent sense of news and current affairs, strong storytelling skills, an eye for detail, an out-of-the-box thinker, a PR professional. A people person, highly organised, driven by effectiveness. And passionate about impact-driven work.