Chief Marketing Officer (CMO)

About the Client:

Our client is an international B2B iGaming technology provider with over 20 years of experience in developing proprietary gaming platforms. The company delivers turnkey solutions for online casino, poker, and sportsbook operators, combining in-house products with integrations from leading third-party providers.

The platform is designed to help operators launch, scale, and optimize their online gaming businesses, with a strong focus on performance, flexibility, and long-term partnerships. The company has a solid presence across multiple international markets, including Asia and Latin America, and demonstrates consistent year-over-year growth.

Position Overview:

The Chief Marketing Officer (CMO) will lead and coordinate the company’s marketing function, ensuring alignment across teams and driving performance-focused execution.

The role focuses on building a structured marketing system across key areas, including digital, product marketing, analytics, communications, design, and events. The CMO will define and implement a unified strategy to support business growth.

Alongside leadership, the role requires strong hands-on expertise in digital marketing, with involvement in performance optimization, analytics, and key initiatives.

Success in this role means improving marketing efficiency, strengthening cross-team collaboration, and driving sustainable growth in a competitive global iGaming market.

Requirements

Must-have:

• Minimum 2+ years of experience in iGaming or a strong understanding of the industry
• Solid background in digital and performance marketing
• Experience in a leadership or team management role
• Understanding of B2B business models
• Ability to work with data, analytics, and performance metrics (ROI, LTV, conversion)
• Strong communication and stakeholder management skills
• Fluent English (C1 level or higher)

Nice-to-have:

• Experience with affiliate marketing, traffic acquisition, or arbitrage
• Experience in event marketing
• Experience working with video content strategies
• Existing network or strong knowledge of the iGaming ecosystem

Key Responsibilities

Marketing Leadership & Coordination

• Oversee and align multiple marketing teams, including digital, product marketing, analytics, communications, design, and events
• Ensure effective collaboration across departments and business units
• Manage both in-house teams and external partners

Strategy & Execution

• Develop and implement a comprehensive marketing strategy
• Define target markets, positioning, and key acquisition channels
• Lead go-to-market strategies for new products

Digital & Performance Marketing

• Drive performance across digital channels
• Optimize traffic acquisition, conversion, and retention
• Work with affiliate, traffic, and acquisition channels (as a strong advantage)

Analytics & Optimization

• Monitor and improve key metrics such as ROI, LTV, and conversion rates
• Analyze customer journey and identify growth opportunities
• Implement data-driven decision-making processes

Budget Management

• Plan and control marketing budgets
• Allocate resources across channels based on performance
• Continuously optimize marketing spend

Benefits

• Fully remote work format
• Participation in international industry events and conferences
• Opportunity to lead and shape the marketing function in a growing international company
• High level of autonomy and impact on business strategy