Digital Marketing Manager
Posted about 1 month ago
About Us
Abacus Insights is transforming how data works for health plans. Our mission is simple: make healthcare data usable, so the people responsible for care and cost decisions can act faster, with confidence.
We help health plans break down data silos to create a single, trusted data foundation. That foundation powers better decisions —so plans can improve outcomes, reduce waste, and deliver better experiences for members and providers alike.
Backed by $100M from top investors, we’re tackling big challenges in an industry that’s ready for change. Our platform enables GenAI use cases by delivering clean, connected, and reliable healthcare data that can support automation, prioritization, and decision workflows—and it’s why we are leading the way.
Our innovation begins with people. We are bold, curious, and collaborative—because the best ideas come from working together. Ready to make an impact? Join us and let's build the future together.
About the Role
We are hiring a Digital Marketing Manager to own and accelerate our growth engine at Abacus Insights. In this role, you’ll sit at the intersection of creative, strategy, execution, and analytics—driving measurable business impact through high‑performing, audience-focused and data driven campaigns.
You’ll translate our brand and thought leadership into compelling digital experiences, partner closely with sales and product teams, and you’ll optimize performance across channels to fuel lead generation and pipeline growth. If you thrive in a hands‑on, fast‑moving environment and love turning insights into action, this role is for you!
Your day to day
- Define and execute a digital marketing strategy aligned to growth and revenue goals, with a particular focus on brand advertising and product marketing.
- Design and lead targeted, integrated campaigns across the website (SEO/AIO), custom landing pages, video, email, social media, and paid media.
- Own performance across the funnel, optimizing for conversion, efficiency, and pipeline impact.
- Partner with product marketing to align on messaging and priorities.
- Build targeted nurture programs that move prospects through the buyer journey.
- Support segmentation, lead scoring, and lifecycle workflows to improve conversion.
- Leverage analytics and dashboards to uncover insights and growth opportunities.
- Drive campaign-specific social media strategies to amplify thought leadership.
- Continuously evolve strategies using emerging trends, tools, and AI innovations.
What you bring to the team
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of B2B experience in digital marketing, demand generation, or performance marketing.
- Proven success developing and leading multi‑channel campaigns across web, email, social and paid media.
- Demonstrated ability to apply emerging digital and AI‑driven marketing tools to improve performance and outcomes.
- Hands‑on expertise with HubSpot, Google Ads Manager, LinkedIn Campaign Manager and a data enrichment tool such as Clay or Apollo.io.
- Strong analytical capability with a track record of turning data into actionable insights.
- Experience with A/B testing, audience segmentation, and conversion optimization.
- Clear, confident communicator with the ability to influence cross‑functional stakeholders.
- Highly organized, self‑directed, and comfortable managing multiple priorities simultaneously.
What we’d like to see, but not required
- Experience in health care technology and health data.
- Familiarity with data visualization, dashboards, and advanced reporting tools.
- Experience with content distribution or social advocacy platforms.#LI-MS1
Our Commitment as an Equal Opportunity Employer
As a mission-led technology company helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
At the heart of who we are is a commitment to continuously and intentionally building an inclusive culture—one that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process, aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If there’s anything we can do to support that—big or small—please let us know.
Other open roles at Abacus Insights(6)
Abacus Insights simplifies healthcare data with best-in-class data management solutions that improve data quality and drive valuable insights. We provide our customers with an intelligent platform that unlocks the value of data and removes the burden of maintaining legacy data management platforms.
Key team members
Graham Brooks
Dan Reardon
Harnalli DeepaSwamy (Deepa)
Blaine Elliott
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