Panel Marketing Specialist (Remote)

Job Description

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Essential Job Functions:
Including, but not limited to the following:

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Handle audience and payment data accurately, following data protection and company guidelines.
• Follow departement procedures to maintain campaign accuracy and consistency.
• Implement A/B testing and data-driven optimizations.
• Ensure deliverability, personalization, and compliance.
• Produce campaign reports and insights for optimization.
• Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
• Brief and collaborate with design, content, and analytics teams.
• Respond to member and internal queries professionally and within timelines.
• Stay current with marketing trends and innovations.
• Support panel growth strategies and knowledge sharing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
• Fluent English; additional language preferred.
• Email automation tools (e.g., DotDigital, HubSpot, Marketo).
• CRM and audience segmentation.
• Microsoft Excel for analytics and reporting.
• Google Analytics and/or data visualization tools a plus.

Additional Information

Working hours: Must be willing to work in EU time zone

Please submit your CV in English

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