Public Relations Manager, LifeLock

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.

Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven.

We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

How We Work

Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships.

At the same time, it offers flexibility you need to focus and do your best work.

About the Role

We are hiring a Consumer Communications Lead, LifeLock, to join the Trust Services business at Gen. Trust Services is focused on helping consumers protect and manage their digital and financial lives through identity protection, fraud prevention, reputation management and financial wellness solutions. This role sits within Gen's global Marketing, Brand and Communications team and will support the broader portfolio, including LifeLock, MoneyLion and Reputation Defender, with a primary focus on LifeLock, the leading identity theft protection brand in the U.S. This is an opportunity to own communications for one of Gen's most recognized consumer brands while helping drive visibility, trust and relevance across a growing portfolio of consumer-focused business

• Help shape how millions of people protect their identities by leading PR for LifeLock, the leader in identity theft protection in the U.S. In this high-impact individual-contributor role within Gen’s global communications team, you will own the LifeLock communications strategy end-to-end, lead our cross-functional Rapid Response/newsjacking program across Gen’s family of consumer brands, and help bring influencer partnerships campaigns to life.

• You’ll have the opportunity to turn data, insights, and innovation into timely, trust-building stories that resonate with consumers and the media. Help drive how LifeLock shows up in the moments that matter most for brand trust, relevance, and consideration.

• The communications team plays an important role within the Global Marketing Organization at Gen, helping drive awareness, credibility, and connection for our family of consumer brands. You will work closely with your comms team colleagues and as part of a cross-functional team supporting the identity business, partnering with key stakeholders across Marketing, Product, Labs, Legal, and more.

Key Responsibilities

• Own and execute the LifeLock PR strategy, aligned to product launches, partnerships, key seasonal moments like tax season, and broader thought-leadership opportunities.

• Drive Rapid Response opportunities across the Gen family of brands, including Norton, LifeLock, Avast, and MoneyLion.

• Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought-leadership opportunities.

• Build strong relationships with consumer, lifestyle, tech, and personal finance media and secure high-impact coverage.

• Lead proactive outreach and creative storytelling that differentiates LifeLock and strengthens brand trust, consideration, and relevance.

• Prepare and counsel spokespeople and senior leaders for media engagements, interviews, speaking opportunities, and bylined content.

• Collaborate cross-functionally on integrated campaigns across marketing, research, brand, social, and other business teams.

• Support the Influencer Center of Excellence, helping identify and manage influencer partnerships, align creator opportunities with brand priorities, and partner with relevant agency and external stakeholders where needed.

• Define success metrics, track performance, and deliver clear, insight-driven reporting across quality coverage, share of voice, sentiment, and overall campaign impact.

• Lead agency partners and serve as the central point of coordination for LifeLock PR.

About You

Education

• Public Relations, Journalism, Marketing or a related field

Experience

• 7–10+ years of proven PR and communications expertise.

• Experience leading end-to-end PR programs from strategy through execution, measurement, and reporting.

• Strong media relations experience and a track record of securing high-quality coverage across consumer, lifestyle, tech, and personal finance media.

• Experience translating complex consumer security, identity, and financial wellness topics into clear, compelling stories for mainstream audiences.

• Experience handling issues, crisis communications, and rapid response/newsjacking opportunities.

• Confidence advising senior leaders, preparing spokespeople for media engagements, and managing agency partners in a fast-moving, high-visibility environment.

• Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.

• Experience supporting influencer partnerships, including helping identify creator opportunities, align campaigns with brand priorities, and collaborating with the Influencer Center of Excellence on sourcing, approvals, and amplification strategy.

Skills

• Strategic PR planning and execution

• Strong media relations and story development capabilities

• Exceptional writing and storytelling skills, with the ability to simplify complex topics.

• Cross-functional collaboration across marketing, product, research, brand, social, and legal partners.

• Strong judgment in fast-moving or sensitive communications situations.

• Comfort using AI-powered tools to inform and optimize communications and processes.

Personal Attributes

• Strategic and hands-on, with the ability to move from planning to execution quickly.

• Comfortable operating in a highly visible individual-contributor role.

• Collaborative and influential across a broad set of stakeholders.

• Confident counselor to senior leaders and a trusted partner to agencies and cross-functional teams.

• Strong instinct for what makes a consumer story timely, relevant, and resonant.

• Motivated by shaping trust for a category-leading consumer brand at the intersection of identity, fraud, and financial wellness.

Compensation

The annual base salary for this position is expected to be between 130K - 150K USD In addition to base salary, this role is eligible for an annual performance-based bonus. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Benefits

At Gen Digital, we are committed to supporting our employees’ well-being, financial security, and professional growth. Our comprehensive benefits package includes:

• Health & Wellness – Comprehensive medical, dental, and vision coverage for employees and eligible dependents.

• Financial Security – 401(k) retirement plan with company match, Employee Stock Purchase Plan (ESPP), and opportunities to build long-term financial wellbeing.

• Work-Life Balance – Unlimited paid time off (PTO), company holidays, and flexible work arrangements where applicable.

• Professional Development – Annual education reimbursement and learning opportunities to support career growth.

• Wellness Reimbursement – Reimbursement for eligible fitness and wellness-related expenses.

• Additional Benefits – Access to commuter programs, legal assistance plans, family support resources, life and disability insurance, and exclusive employee discounts.

• Employee Product Benefits – Complimentary access to Gen Digital products and services for employees, helping you protect your digital life at home and online.

This is in addition to bonus opportunities, equity programs (where eligible), and other benefits available as part of our total rewards package.

What’s Next

Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position.

If shortlisted, the recruiter will contact you to discuss some details, with view to a meeting to see where align and see what’s compelling you to Gen/LifeLock

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey.

Employment decisions are based on merit, experience and business needs.