Integrated Media Lead

Job Description

• Love what you do and leave your mark
• Bring your digital media expertise to the BWS media team
• Hybrid opportunity based in Melbourne

As an Integrated Media Lead, you will be responsible for planning, optimising, and measuring all paid digital media activity to achieve brand objectives, drive omnichannel sales, and increase ROAS. 

As a digital media expert, this role ensures best practices are maximised and actionable insights are delivered for continuous improvement, whilst supporting the Senior Integrated Media Manager with total media planning, agency coordination, and team workload management.  

Sound good? Read on.   
Here's a snapshot of the responsibilities:   

• Responsible for the planning, optimisation, and measurement of paid digital media activity across all required campaigns and channels like SEM, Affiliates, Social, Display, Video, and Mobile. 
• Set clear campaign KPIs and channel targets that align to industry best practice to maximize campaign effectiveness. 
• Support the Senior Integrated Media Manager with the holistic media plan and budget management. Ensure an optimal channel mix across offline and digital to maximize return on investment.  
• Deliver post-campaign analysis and take responsibility for the measurement of campaign KPIs.
• Partner with brands to provide updates on media campaigns, iterating to maximize ROAS and drive sales. 
• Provide input into weekly updates to the brand marketing teams on media performance results. 
• Support the Senior Integrated Media Manager with day-to-day management of media agencies and the internal media team consisting of Specialists and Coordinators. 
• Continuously improve processes and successfully manage team workload.  
• Build a strong relationship with the broader Endeavour Marketing and eCommerce teams to advise and recommend best practice digital media strategies. 
• Keep up to date on the media landscape and industry best practices, recommending changes to our ways of working that maximize media investment returns.  
• Be a key part of a culture of continuous improvement and optimization. 
• Maintain continued curiosity and interest in the evolution of digital media and technology, staying abreast of advancements to bring learnings to the team. 
• Role model the Endeavour Values and Ways of Working in your day-to-day approach.  
   

Qualifications

Now let’s talk about you: 

• 5–7 years of experience in digital media and performance-based marketing, with proven success in managing multiple campaigns.  
• Extensive knowledge of the digital media landscape, including SEM, Affiliates, Programmatic, Mobile, Social, Video, and Native. 
• Strong hands-on platform knowledge of Facebook Business Manager, TikTok Ads Manager, Google Ads, and Programmatic buying.  
• Robust knowledge and experience with advertising, digital tracking, attribution modeling, and analytical suites such as DoubleClick, Google Analytics, and Adobe Analytics. 
• Additional experience with Adobe Analytics as a bonus or Marketing Mix Modeling  is highly desirable.  
• You demonstrate proven experience in cross-channel budget and finance management.  
• Tertiary qualifications in business and/or marketing are preferred. 
• You possess strong presentation skills. 
• You have the unique ability to translate complex technical knowledge into layman's terms to make the complex simple.  
• Analytical and data-led thinker who continuously uses data to optimize activity with a customer-first approach. 
• You bring operational expertise to manage multiple initiatives in a fast-paced environment. 
• You possess strong stakeholder management skills to collaborate across brands , a growth mindset , and authentic personal leadership.

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup